You will be redirected back to your article in seconds

Russian pay TV sector grows by 19%

Industry worth $1.6 billion a year


Russian pay TV services added more than 4 million subscribers last year, growing 19% to 30.5 million customers in an industry now worth an annual $1.6 billion.

Figures released in Moscow by analysts Telecom Daily detailed the subscriber totals for Russia’s big three providers: Tricolor TV (8.8 million), Rostelecom (6.6 million) and MTS (2.9 million).

The total number of subscribers in 2012 was 30.5 million compared with 26 million the year before.

The figures from the research by Moscow’s iKS Consulting show worldwide pay TV growth averaged 6% last year.

Russia’s growth was fuelled by new subscriber take up for satellite and IPTV with regional expansion in Siberia and other eastern regions of Russia a major factor.

Russia’s top telecom providers, Beeline, MTS and Rostelecom, are all active in the sector.

Another telco, Megafon, has announced plans for developing television services, too. It appointed Ivan Tavrin as CEO last April. He has a background in developing regional television and advertising networks.

With pay TV penetration estimated at 55% of the Russian market, there is still plenty of room to grow.

Cable TV remains the first choice for most Russians paying for television services, with 56% of the market (down 4% on 2011); satellite has a 35% market share and IPTV 9%.

Growth areas are TV on demand services, which are forecast to be worth $6 billion a year in Russia by 2017 — when the country will be the 10th biggest market worldwide for pay TV — and IPTV, which will be worth around $817 million by that year, Telecom Daily said, citing analysis by Digital TV Research.

By 2017, Russia should be the world’s eighth biggest online advertising market, taking around a 4% share of a global market, forecast to be worth $143 billion.

More TV

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • MIA Wrap

    Rome MIA Market Wraps With Stronger U.S. Presence, Boosts Italy's Industry Standing

    Rome’s MIA market for TV series, feature films and documentaries wrapped positively Sunday with organizers boasting a bump in attendance just as some 2,500 executives departed in an upbeat mood after four days of dealmaking and presentations of mostly European fresh product, which elevated Italy’s global standing in the industry, especially within the TV sector. [...]


    Showrunner Stefano Voltaggio on Netflix's 'Zero' About Black Youths in Italy (EXCLUSIVE)

    Netflix recently announced a new Italian original titled “Zero” that will mark the first Italian series centered around the present-day lives of black Italian youths. “Zero” is based on several books by young writer and TV music show host Antonio Dikele Distefano, who was born in Italy from Angolan parents. The project was originated by [...]

  • Content-is-King

    Top TV Execs Tackle New Distribution Landscape in Rome

    ROME – In an increasingly complex TV market, with a host of new big-ticket streaming services preparing to enter an already crowded arena, both buyers and sellers are rethinking some of the fundamentals of the TV business as they grapple with the best way to reach global audiences. A host of top producers, network executives, [...]

  • MIA-MARKET-2019_Europe-Producers-Club_4

    European Producers and Broadcasters Debate How to Weather Streaming Storm

    ROME – The impending rollout of Disney Plus, HBO Max, and other new streaming services promises a new era of uncertainty—and opportunity—for broadcasters and producers in an industry already disrupted by the likes of Netflix and Amazon. At a panel hosted by the European Producers Club Friday afternoon during the MIA market in Rome, executives [...]

  • Kevin-Beggs

    Lionsgate TV Chairman Kevin Beggs on Streamers and TV’s ‘Platinum Era’

    ROME – Over the course of two decades in the industry, Lionsgate Television chairman Kevin Beggs has witnessed the ups and downs of a business that has frequently found itself confronting both dizzying new possibilities as well as existential threats. But these days the veteran exec, who oversees the development of all scripted and non-scripted content [...]

More From Our Brands

Access exclusive content