Publicist Zach Rosenfield has come onboard his father’s PR firm Stan Rosenfield & Associates to develop a corporate entertainment department and create a sports division.

He will also continue as a representative of producers, production companies, directors and writers.

The younger Rosenfield had been working at Prodigy Public Relations. He represents sports-based clients as well as release campaigns for sport-based TV shows and features.

Stan Rosenfield said in a statement, “Zach brings to our table the perfect complement of credentials to further develop these two departments, which will further augment our existing talent client base.”

Zach Rosenfield will continue to represent “Shark Tank’s” Daymond John, TV and radio personality Kennedy, Scott Jurek, ESPN college football analyst and documentarian Ed Cunningham, filmmaker Anne Buford, the Seeds Academy of Senegal and headphones company Bigr Audio.

During his time at Prodigy, Rosenfield handled releases for “Head Games,” “Elevate,” “Ballplayer: Pelotero” and “Heleno.” Prior to Prodigy, he was head of entertainment at Fifteen Minutes Public Relations.