×
You will be redirected back to your article in seconds

Upfronts: Univision Invests In Robert Rodriguez’s El Rey Cabler

'From Dusk Till Dawn' To Return As Series

Univision Communications is making a bet on the maverick filmmaker behind such grindhouse classics as ‘From Dusk Till Dawn’ and ‘Machete.’

The company that owns Spanish-language TV network Univision said it would make a strategic investment in the El Rey Network, a new general entertainment, English-language cable network geared towards young-adult audiences that is created and run by and created by filmmaker Robert Rodriguez. Terms of the transaction were not disclosed.

The network, which is supposed to launch in December 2013 and have national distribution with initial carriage through Comcast, is one of a group of minority-owned networks Comcast agreed to support as part of its purchase of a controlling stake in NBCUniversal from General Electric (Comcast has since agreed to buy the remaining part of NBCU).

Pilot Scorecard: Track the Orders in Real-Time (Click Here)

“Our partnership in El Rey Network is a testament to Univision’s culture of innovation, the power of our brand to live in both languages, and our constant quest to ensure we remain the ultimate resource for all Hispanics’ tastes and preferences,” said Univision Communications CEO Randy Falco in a prepared statement.

Rodriguez serves as chairman of the network, which recently announced Scott Sassa, a veteran TV executive who has worke for both NBC and Hearst, had joined as vice chairman.

El Rey’s first original scripted production will be based on Rodriguez’s ‘From Dusk Till Dawn’ movies, and will explore and expand upon characters and story from the original film.

Additionally, Alex Kurtzman and Roberto Orci’s K/O Paper Products will produce a scripted action/adventur e series for El Rey. Development will start at the end of June.

More TV

  • Baby Yoda The Mandalorian

    Disney Plus Set for Earlier Launch in U.K. & Western Europe

    The Walt Disney Co. has set March 24 as the new launch date for Disney Plus in the U.K. and other key markets across Western Europe. With the roll-out previously set for March 31, the streaming service will now be available a week earlier in the U.K., Ireland, France, Germany, Italy, Spain, Austria and Switzerland. Pricing [...]

  • 9-1-1: LONE STAR: L-R: Rob Lowe

    TV Ratings: '9-1-1: Lone Star' Starts Strong Behind NFC Championship Game

    “9-1-1 Lone Star” got off to a flaming start for Fox in the TV ratings behind the NFC Championship game. The Rob Lowe-fronted series premiere to a 3.2 rating among adults 18-49 and 11.5 million viewers in the time zone-adjusted ratings, which represents easily the best scripted debut of the 2019-2020 season. “Lone Star” had [...]

  • Ariel Winograd'TOD@S CAEN' film premiere, Los

    Viacom International Studios Signs First Look Deal with Ariel Winograd (EXCLUSIVE)

    MADRID  — Adding to a powerful and still growing talent roster, Viacom International Studios (VIS) has clinched a first-look deal with Argentine writer-director Ariel Winograd whose latest movie, “The Heist of the Century,” has just become one of the biggest Argentine openers in history. The multi-year pact takes in the development and production of not [...]

  • William Bogert Dead: 'Small Wonder' Actor

    William Bogert, Who Appeared in 'War Games,' 'Small Wonder,' Dies at 83

    TV, film and theater actor William Bogert, who appeared in a recurring role on 1980s sitcom “Small Wonder” and in films such as “War Games,” died Jan. 12 in New York. He was 83. On “Small Wonder,” which ran from 1985 to 1989, Bogert played Brandon Brindle, the Lawsons’ neighbor and Harriet’s father who became [...]

  • Editorial Use OnlyMandatory Credit: Photo by

    TV Ratings: NFL's AFC, NFC Championship Games Down From 2019

    The NFL’s AFC and NFC championship games made for a blockbuster Sunday of football for CBS and Fox, but viewership of the games that determine the contenders for the Super Bowl was down from 2019 levels. CBS’ AFC championship in the 3 p.m. ET afternoon slot delivered 41.1 million viewers as the Kansas City Chiefs [...]

More From Our Brands

Access exclusive content