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‘Ready for Love’ Keeps a Pulse on Digital Platforms (Exclusive)

Though NBC yanked the dating competish series from its lineup, net will make remaining episodes available online

Last week, NBC canned “Ready For Love” after the frosh dating competition pulled weak ratings, even though it had Peacock juggernaut “The Voice” as a lead-in.

Fans of the show, however, won’t have to go through the throes of a breakup with the Eva Longoria-produced series, since NBC will make the remaining episodes of “Ready For Love” available on several digital platforms.

Episode four through the show’s finale will be launched on NBC.com, VOD, Hulu and electronic sell through platforms like iTunes, Amazon and Vudu. They will be made available each Tuesday beginning next week, mimicking the linear programming of the show that aired on NBC’s Tuesday night lineup. The finale will be available for streaming on June 9.

ABC also has plans to leverage digital platforms for recently-cancelled “Don’t Trust the B.” On May 17, Alphabet will make the remaining eight episodes of the program available on ABC.com, Hulu and iTunes.

Move by ABC and NBC allows the nets to appease fans who were disheartened by a show’s cancellation, while also drive traffic to digital platforms.

ABC’s roll out is markedly different than NBC’s plans for “Ready For Love,” however. Alphabet has slated a single dump of the episodes on one day, while Peacock plans to maintain the show’s momentum and water cooler effect by offering a weekly roll out of “Ready For Love’s” remaining episodes in line with the show’s original broadcast schedule.

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