×
You will be redirected back to your article in seconds

Promo No-No: The NBC, USA ‘Camp’ Confusion

Similar sounding summer series spell a marketing misfire

As if the TV landscape wasn’t already vast and intricate enough, networks have found a new way to confuse viewers: launch shows with essentially the same name, and the same theme, during the same week.

Start a conversation with a consumer — or someone in the TV biz (I am speaking from experience) — about a show called “Summer Camp” and the response you may receive is, “Oh, that new show on NBC?”

No, no, bewildered viewer, “Summer Camp” is a new show on USA, and a new reality series, at that. But yes, you’re right, NBC is bowing a dramedy titled “Camp” this summer. Both shows center on adults getting into shenanigans at summer camp.

And, to make things extra convenient, “Camp” and “Summer Camp” are debuting within 24 hours of one another, on July 10 and July 11, respectively.

But wait, there’s more!

Let us admire the very distinct promo art for each show, featured on each program’s official pages:

BONUS ROUND: the two series will air on networks that reside under the same parent company umbrella, NBCUniversal. More points!

All scoring aside, marketing miscues like these make a viewer wonder if networks are at all in communication with one another when it comes to their launches.

Luckily, the Peacock rescued another show from borderline homonym hell, as it renamed forthcoming comedy “The Family Guide” as “Growing Up Fisher.” I am thankful for this, since it spares us all not only from over-enunciating the “d” sound in “Guide,” but also from questions like, “Wait, so the dad in ‘Family Guy’ is actually blind?”

More TV

  • Caroll Spinney & The Grouch36th Annual

    Caroll Spinney: Henson Family, 'Sesame Street' Colleagues Salute Muppet Performer

    Caroll Spinney, the puppet performer behind “Sesame Street’s” indelible Big Bird and Oscar the Grouch, was remembered by friends and colleagues as a gifted artist who dedicated his professional life to the show’s mission of educating pre-schoolers. Spinney died Sunday at his home in Connecticut at the age of 85. He limned the Big Bird [...]

  • Rene Auberjonois at the International Myeloma

    René Auberjonois, 'Star Trek' and 'Boston Legal' Actor, Dies at 79

    René Auberjonois, best known for his roles in “Boston Legal” and “Star Trek: Deep Space Nine,” died at his home in Los Angeles due to metastatic lung cancer. He was 79. His son Rèmy-Luc confirmed the news to the Associated Press. Auberjonois was a prolific television actor, appearing as Paul Lewiston in 71 episodes of [...]

  • Caroll Spinney, with "Oscar the Grouch,"

    Caroll Spinney, Puppeteer Behind Big Bird and Oscar the Grouch, Dies at 85

    Caroll Spinney, the puppeteer who played Big Bird and Oscar the Grouch for 49 years at “Sesame Street,” died Sunday in Connecticut after living with dystonia. He was 85. Sesame Workshop announced his death, calling him an “artistic genius” whose “legacy here at Sesame Workshop and in the cultural firmament will be unending.” Spinney’s death [...]

  • Stephen Colbert Julia Louis-Dreyfus

    Julia Louis-Dreyfus Talks 'Seinfeld,' 'Sexist' Environment at 'SNL' in Q&A With Stephen Colbert

    Stephen Colbert and Julia Louis-Dreyfus swapped stories about “Saturday Night Live,” Northwestern University, “Seinfeld” and the possibility of running for office during a Q&A held Saturday as part of Montclair Film Festival’s annual “Evening with Stephen Colbert” fundraiser. Colbert, a Montclair resident, has long been a booster of the festival, which is going into its [...]

  • SATURDAY NIGHT LIVE -- "Jennifer Lopez"

    'Saturday Night Live' Offers Prayers for Trump (Watch)

    “Saturday Night Live” cast member Kate McKinnon resumed her role as Speaker of the House Nancy Pelosi in the Dec. 7 episode to offer a few prayers for Donald Trump. During the “Weekend Update” segment, co-anchor and “SNL” co-head writer Colin Jost first commented on Pelosi being asked if she hated President Trump during her [...]

More From Our Brands

Access exclusive content