America’s love affair with the NFL extends even to its all-star exhibition game, as the Pro Bowl game on NBC locked up the best ratings in key demos on Sunday night.

Some of the series airing on the night will gain ground on football with DVR playback, but in Nielsen’s same-night estimates, NBC’s coverage of the Pro Bowl from Honolulu averaged a 3.3 rating/8 share in adults 18-49 and 9.9 million viewers overall on the net’s stations from 7 to 11; the game didn’t start until about 7:30 p.m. ET and wrapped at about 10:40.

In Nielsen’s metered-market overnights, the game earned a 7.7 household rating/12 share from 7:30 to 10:30 p.m. ET, down a smidge from last year (7.9/12). The 2012 Pro Bowl wound up averaging a 4.3/11 in adults 18-49 and 12.5 million viewers overall in the nationals.

Elsewhere, Fox ran second among the broadcasters in 18-49 with its lineup of animated comedies, though most were down from their most recent originals of two weeks ago. Following a special repeat of “Bob’s Burgers” (0.8/2 in 18-49, 1.9 million viewers overall), the net aired firstrun episodes of “The Cleveland Show” (1.2/3 in 18-49, 2.6 million viewers overall), “The Simpsons” (1.2/3 in 18-49, 2.6 million viewers overall), “Bob’s Burgers” (2.0/5 in 18-49, 4.2 million viewers overall), “Family Guy” (2.8/7 in 18-49, 5.6 million viewers overall) and “American Dad” (2.1/5 in 18-49, 4.2 million viewers overall).

“Family Guy” ruled as Sunday’s top-rated series in adults 18-49 and was No. 1 overall (ahead of football) in adults 18-34 (3.2/9).

ABC did well with a repeat of “America’s Funniest Home Videos” (1.8/5 in 18-49, 6.9 million viewers overall), but then tumbled with an encore of “Once Upon a Time” (0.9/2 in 18-49, 3.6 million viewers overall) and the premiere of Hallmark Hall of Fame movie “The Makeover” (1.1/3 in 18-49, 5.2 million viewers overall), starring Julia Stiles and David Walton.

A year ago on the comparable night, the HHOF movie “A Smile as Big as the Moon” did a stronger 1.5/4 in 18-49 and 6.8 million viewers overall — though it benefited from the lead-in of an original “Once Upon a Time.”

CBS opened well with “60 Minutes” (1.7/5 in 18-49, 11.5 million viewers overall), which featured an interview with President Obama and Hillary Clinton; it was the night’s No. 2 series in adults 25-54 and No. 1 in total viewers. But a weak showing at 8 p.m. for a special repeat of “NCIS” (1.0/2 in 18-49, 7.6 million viewers overall) seemed to affect “The Good Wife” (1.5/4 in 18-49, 9.3 million viewers overall), which hit a season low despite not having to face chief drama competitor “Revenge” on ABC. And closing out the night, “The Mentalist” (1.8/5 in 18-49, 10.3 million viewers overall) was also on the low side.

Ratings were unavailable for Sunday night’s telecast of the Screen Actors Guild Awards on TBS and TNT.

Preliminary 18-49 averages for the night: NBC, 3.3/8; Fox, 1.9/5; CBS, 1.5/4; ABC, 1.2/3; Univision, 0.9/2.

In total viewers: NBC, 9.9 million; CBS, 9.7 million; ABC, 5.2 million; Fox, 3.9 million; Univision, 2.6 million.