You will be redirected back to your article in seconds

Pay TV booms in Brazil

Growing middles classes continue to fuel demand

RIO DE JANEIRO

Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency.

By contrast, the country’s GDP is expected to expand just 1% in 2012.

The pay TV growth continues a trend of the previous two years. According to analysts, the main reason for this is the emerging middle class with money to spend on entertainment.

With more subs, pay TV operators were able to lower the price of packages, attracting even more customers.

The economic slowdown did not hamper the population’s spending as the unemployment rate is at an historical low.

Satellite is the dominant pay TV technology in Brazil. Led by Sky/DirecTV, satcasters account for 60.8% of Brazil’s total subs base, while cablers account for 38.3%.

The pay TV expansion is expected to continue, per analysts, because just 27.2% of the country’s TV homes have pay TV.

More TV

  • Finland's IPR Fund Bets On Pantomimus'

    Finnish Media Fund IPR Bets on 'The Red Harlequin’s' Development

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • Full Frontal with samantha bee

    Advertisers Start to Return to Samantha Bee's 'Full Frontal'

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

  • SONOS PATRICK SPENCE

    How Smart-Speaker Maker Sonos Plans to Take on Apple, Google and Amazon

    RIO DE JANEIRO Brazil’s pay TV sector continues to boom despite the country’s economic slowdown with subscriber numbers up 27% on 2011 to 16.2 million at the end of December, according to the National Telecommunications Agency. By contrast, the country’s GDP is expected to expand just 1% in 2012. The pay TV growth continues a […]

More From Our Brands

Access exclusive content