Nickelodeon touted its plan to revamp and strengthen its lineup in all dayparts, announcing a slew of new skeins at its upfront in Gotham on Tuesday with a programming strategy geared towards post-millennial tykes.
Among the new toon series for the cabler is “Breadwinners,” created by an alum of Nick’s Animation Shorts Program. Gary “Doodles” DiRaffaele, discovered during Nick’s first installment of the talent-development program last year, spearheaded the show along with Steve Borst. “Breadwinners” follows two ducks as they operate a bread delivery service out of a jet-fueled rocket van.
Nick has ordered 20 episodes of “Breadwinners,” and has also renewed and expanded its Animation Shorts Program for 2013.
Additionally, cabler has given a third season order to “Teenage Mutant Ninja Turtles,” which debuted last year as the top toon skein with boys 2-11.
For the pre-K crowd, Nick ordered 20 episodes of “Dora and Friends,” a spinoff of “Dora the Explorer” slated for next year. Program will follow Dora as she goes on city adventures with a group of new friends.
“We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids,” said Nickelodeon Group prexy Cyma Zarghami. (The “post-millennial” demo, per Nick’s definition, starts with kids born in 2005.)
“Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success with them,” she said.