NBCUniversal’s Esquire cabler named Dave Serwatka, veep of current programming, Jamie French veep of communications and talent relations and Marta Harmon veep of marketing as the newly-launched cable outlet moves to solidify staff.
The three execs hail from other parts of the parent company’s cable units – Serwatka from Bravo and French and Harmon from the recently shuttered Style network. NBCU shut down Style to make way for Esquire, suggesting that the male-skewing cable network would prove more distinctive to viewers and advertisers when NBC already operated several female-skewing outlets, including Bravo and Oxygen.
Serwatka will oversee and guide Esquire’s current programming division. He reports to Matt Hanna, head of original programming. Previously. Serwatka worked for nine years at Bravo, most recently as veep of current and cross-platform productions. Prior to Bravo, Serwatka worked as a producer, development executive and talent executive for various networks including Trio, Comedy Central, HBO’s U.S. Comedy Arts Festival and HBO Downtown Productions.
French will manage Esquire Network program publicity and talent relations, reporting to Katherine Nelson, head of communications. French had been veep of communications at Style. Prior to Style, French served as a senior director for NBC Entertainment publicity.
Harmon will oversee consumer, trade and event marketing in her role, and reports to Deena Stern, senior veep of marketing and digital. Previously, Harmon served as veep of consumer marketing for Style Network. Before joining Style in 2005, Harmon worked in broadcast television at The WB Television Network.