You will be redirected back to your article in seconds

NBC’s ‘Sunday Night Football’ Dominates in Season Opener

Cowboys-Giants matchup delivers franchise's fifth largest overnight rating in its eight seasons

NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date.

In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating from the 16.2/29 generated by Thursday’s special kickoff opener between the Baltimore Ravens and Denver Broncos. The game did a 36.2 rating in Dallas and a 19.5 in New York.

Among all Sunday night regular-season games on NBC since it took over the “SNF” package in 2006, last night’s game earned the fifth highest rating (though it was a bit behind last year’s opener between Pittsburgh and Denver in Peyton Manning’s premiere with his new team). Among the seven Giants-Cowboys contests to air on NBC, Sunday’s game rates second only to a Week 17 game that determined the NFC East champion in January 2012.

Preliminary demo and total-viewer data for “Sunday Night Football” were unavailable due to time zone differences, but NBC’s stations averaged a 9.1 rating/23 share in adults 18-49 and 23.3 million viewers overall from 8:30 to 11 p.m. — with the final numbers for the game expected to rise in the nationals.

Football drew more than five times the young-adult audience of the top broadcast entertainment series on the night, CBS’ “Big Brother” (1.9 rating/5 share in 18-49, 6.8 million viewers overall), which started at 9 p.m. in much of the country due to a tennis overrun. “60 Minutes” ran at 8 p.m. in much of the country, garnering a 1.9/5 in 18-49 and 8.8 million viewers overall. The summer finale of “Unforgettable,” delayed until 10 p.m. in much of the country, did a 0.9/2 in 18-49 and 5.2 million viewers overall.

At ABC, the first night of its special week of “Shark Tank” repeats saw the reality show doing a 1.0/3 in 18-49 and 3.6 million viewers overall in the 8 o’clock hour. It was followed by the finale of “Secret Millionaire” (1.1/3 in 18-49, 4.3 million viewers overall), which hit a three-week high and was up over its year-ago season-ender.

Fox followed a football overrun with repeats of “The Simpsons” (2.9/8 in 18-49, 6.5 million viewers overall), “Bob’s Burgers” (1.8/5 in 18-49, 4.1 million viewers overall) and “Family Guy” (1.7/4 in 18-49, 3.7 million viewers overall at 9 p.m. and 1.7/4 in 18-49, 3.5 million viewers overall at 9:30).

Preliminary 18-49 averages for the night: NBC, 7.2/19; Fox, 3.9/11; CBS, 1.6/4; ABC, 0.9/2; Univision, 0.6/2; Telemundo, 0.3/1.

In total viewers: NBC, 18.7 million; Fox, 9.9 million; CBS, 7.2 million; ABC, 3.9 million; Univision, 1.8 million; Telemundo, 0.8 million.

More TV

  • Richard Valeriani

    Former 'NBC Nightly News' Correspondent Richard Valeriani Dies at 85

    NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date. In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating […]

  • Jessica Parker KennedyHollywood Foreign Press Association

    TV News Roundup: 'The Flash' Ups Hartley Sawyer, Jessica Parker Kennedy to Series Regulars

    NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date. In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating […]

  • 'Problem Areas': Wyatt Cenac on Finding

    'Problem Areas' Host Wyatt Cenac on Finding the Solutions to Today's Issues

    NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date. In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating […]

  • Heather Locklear arrested

    Heather Locklear Hospitalized, Reportedly Undergoing Psychiatric Evaluation

    NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date. In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating […]

  • Jon Bernthal The Walking Dead

    Jon Bernthal to Appear in 'Walking Dead' Season 9

    NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date. In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating […]

  • Liz Friedman, SPTV

    Liz Friedman Signs Sony Pictures TV Deal

    NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date. In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating […]

  • Dick Wolf, Jon Seda, Mariska Hargitay,

    Dick Wolf on What's Next After His NBC Deal Expires and Why He'll Never Retire

    NBC’s “Sunday Night Football” crushed the competition in its season premiere last night, as the Dallas Cowboys-New York Giants matchup delivered one of the franchise’s best overnight scores to date. In Nielsen’s metered markets, the football game — won 36-31 by the Cowboys — averaged a 16.6 household rating/27 share, up a bit in rating […]

More From Our Brands

Access exclusive content