×
You will be redirected back to your article in seconds

NBC’s ‘Million Second Quiz’ App: Strategic and Addicting

App has kicked off "Million Second Quiz" game play weeks before the show's debut

NBC’s ambitious gameshow “Million Second Quiz” may not debut until Sept. 9, but on iPhone and iPad screens across the nation, the competition has already begun.

As of this afternoon, my score on the Million Second Quiz app clocks in at 820 points. The game, a welcome distraction from the soul-sapping experience that is Candy Crush, features 10-question rounds focused on pop culture facts — think trivia surrounding “Friends,” tennis champs, historical tidbits, and the like.

Aside from bragging rights and a new way to procrastinate (who doesn’t need that?), users are also offered a chance to become a “Line Jumper,” or a gamer who is pulled from their home to take part in the Gotham-set, live gameshow next month. (And meet host Ryan Seacrest, which could be equally as appealing to some.)

One has to surpass 3,500 points in order to be eligible for “Line Jumper” status, which means I need to stop writing this story now and devote my life to Million Second Quiz, and also defeat “StephanieM” from New Jersey, who decimated me in my last round on the game.

Can someone tell “StephanieM” to stop playing the game? According to her avatar, she likes dirt bikes, if that helps any in identification.

Prolific players aside, the Million Second Quiz app exemplifies an almost seamless approach to integrating digital elements into the promotion of a TV show. The app introduces users to “Million Second Quiz” branding, the show’s pop culture trivia format, and even boasts a countdown to the gameshow strip’s premiere, breaking down the seconds till its bow on NBC.

Plus, the app is pretty darn shiny, and has mystifying music, to boot. It’s also free, which is everyone’s favorite number.

Playing to “Million Second Quiz’s” advantage is the fact that its complementary app, unveiled weeks before the show’s debut, has immediately initiated gameplay for the program itself with the “Line Jumper” stakes. Though the cameras have not started rolling on the “Million Second Quiz” set, we’re already playing the game, with the premiere in mind.

And while NBC declined to release any preliminary data about number of downloads for the Million Second Quiz app, the app has already stimulated discussion on social media, as Twitter users chat about their point hauls and addictive relationship with the game. Its exemplary of organic TV marketing:

https://twitter.com/SoRakeemCrispy/status/368123786643922944

The app will factor into “Million Second Quiz’s” broadcasts during its 12-day strip on NBC, as users will be able to play along with the show in real time, answering the same questions as contestants and comparing scores.

The Million Second Quiz app is available for iPhone and iPad users right now through the App Store, though NBC promises it will roll the app out on Android devices soon. For those who want to compete and don’t have an Apple product, the game is also currently available on NBC’s “Million Second Quiz” page.

The Million Second Quiz” is produced by All3 Media America, Studio Lambert and Universal Television. Stephen Lambert, Eli Holzman, David A. Hurwitz and Ryan Seacrest serve as executive producers.

More TV

  • Kasi LemmonsNew York Women in Film

    Kasi Lemmons, Jane Rosenthal, Ann Dowd Talk Golden Globes Female Director Snub

    The absence of women among director nominees for the Golden Globes is another example of how much work remains to be done to achieve gender parity in the entertainment industry, honorees said Tuesday night at the 40th annual Muse Awards presented by New York Women in Film and Television. “Harriet” director Kasi Lemmons, “The Irishman” [...]

  • The Flash -- "Crisis on Infinite

    'Crisis on Infinite Earths' Recap: A Rewritten Destiny Brings Another Superhero Death

    SPOILER ALERT: Do not read if you have not yet watched “Crisis on Infinite Earths: Part Three,” “The Flash” episode of the 2019 “Arrowverse” crossover. Tuesday night was the official midpoint of the ambitious “Crisis on Infinite Earths” crossovers, with an episode of “The Flash” that also marked the final episode of the year for the [...]

  • THE MASKED SINGER tree identity ana

    'The Masked Singer' Reveals the Identity of the Tree

    SPOILER ALERT: Do not read ahead, if you have not watched the episode of “The Masked Singer,” which aired on Dec. 10 on Fox. “The Masked Singer” has sent home another character — and more importantly, has unmasked that contestant. On Tuesday’s episode, titled “A Pain in the Mask,” the tree was revealed to be [...]

  • THE MASKED SINGER semi finals

    Everything to Know About 'The Masked Singer' Semi-Finals

    Television’s breakout reality show, “The Masked Singer,” wraps up its second season, unmasking a winner, next week — but first, the quirky competition show will celebrate the holidays. Teeing up the grand finale of the inarguable hit series, Fox is giving extra airtime to the show this week with a two-night event. Tuesday night, the [...]

  • daredevil Marvel Netflix

    Marvel to Shutter Television Division

    Marvel’s television division is officially winding down. Variety has learned that Marvel Television will no longer be developing any new series beyond the shows that are currently in production. According to an individual with knowledge of the situation, Marvel will eliminate a number of positions in the near future as a result of the cessation [...]

  • Kaya Scodelario

    TV News Roundup: Netflix's 'Spinning Out' With 'Skins' Star Kaya Scodelario Gets Premiere Date

    In today’s TV news roundup, Netflix reveals the premiere date for “Spinning Out,” and USA reveals a first look at Ethan Hawke’s return to “The Purge” universe.  DATES Netflix‘s “Spinning Out,“ starring “Skins’s” Kaya Scodelario and from showrunners Lara Olsen (“Reign”) and Samantha Stratton, premieres Jan. 1. The series follows Scodelario’s Kat, a high-level figure skater [...]

  • Philip MckeonPhilip Mckeon

    'Alice' Child Star Philip McKeon Dies at 55

    Philip McKeon, known for playing the son of Linda Lavin’s titular character in the classic CBS sitcom “Alice,” has died. He was 55. The actor died Tuesday morning in Texas following a longtime illness, family spokesman Jeff Ballard confirmed to Variety. “We are all beyond heartbroken and devasted over Phil’s passing,” said Ballard. “His wonderful [...]

More From Our Brands

Access exclusive content