×
You will be redirected back to your article in seconds

NBC’s ‘Dracula’ Shows Some Ratings Bite in Premiere Friday

Jonathan Rhys-Meyers drama, season opener of 'Grimm' put the Peacock on top in young adults

NBC waited until Halloween week to launch its spooky Friday dramas, and it paid off, with “Grimm” returning to good numbers and newcomer “Dracula” winning its timeslot among young adults.

CBS won early with “Undercover Boss,” while ABC’s “Shark Tank” was the evening’s top show in young adults and the net’s “20/20” hit a 19-month high in total viewers.

According to preliminary national estimates from Nielsen, NBC won Friday in adults 18-49 behind the night’s top two scripted programs, “Grimm” (1.8 rating/6 share in adults 18-49 and 6.1 million viewers overall) and “Dracula” (1.6/6 in 18-49, 5.3 million viewers overall).

“Grimm,” now in its third season, opened 13% above its year-ago Friday premiere (1.6) and placed second in its 9 p.m. timeslot in 18-49 to ABC’s “Shark Tank” (2.0/7 in 18-49, 7.3 million viewers overall). This is NBC’s best demo result in the Friday-at-9 hour in nearly one year.

It was followed by the series premiere of Jonathan Rhys-Meyers drama “Dracula,” which won its hour in 18-49 and 25-54 (2.4/7). Excluding the night that the Boston bombing suspect was captured, this is the Peacock’s best in-season demo delivery in the 10 p.m. hour since January. A year ago, the Friday premiere of “Dateline” in the 10 p.m. hour did a 1.3 rating in 18-49.

“Grimm” was the last Friday drama premiere on any network to draw a higher rating than “Dracula’s” 1.8 (a 2.1 in October 2011).

Elsewhere, ABC’s “Shark Tank” ruled as the night’s No. 1 show in 18-49 (2.0/7) and 25-54 (2.6/7) and drew its largest overall audience ever. CBS’ “Blue Bloods” (1.3/4 in 18-49, 11.0 million viewers overall) and “Hawaii Five-0” (1.4/5 in 18-49, 9.3 million viewers overall) led the way as Friday’s most-watched programs overall.

“20/20,” without competition from NBC’s “Dateline” for the first time this season, surged to a 1.5/5 in 18-49 and 6.7 million viewers overall; it tied or set season highs in key demos while attracting the newsmag’s most total viewers since late March of 2012.

In the night’s opening-hour reality show battle, CBS’ “Undercover Boss” (1.6/6 in 18-49, 8.6 million viewers overall) prevailed over Fox’s “MasterChef Junior” (1.4/5 in 18-49, 3.8 million viewers overall), though the latter could pull ahead in 18-49 with DVR playback.

At CW, it was a modest second-season premiere for “The Carrie Diaries” (0.3/1 in 18-49, 0.8 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 1.6/6; ABC and CBS, 1.4/5; Fox, 1.1/4; CW, 0.3/1.

In total viewers: CBS, 9.6 million; ABC, 6.1 million; NBC, 5.8 million; Fox, 2.9 million; CW, 0.8 million.

Popular on Variety

More TV

  • Lower lakes with small waterfalls, Plitvice

    Beta Film Boards Refugee and Drug Trafficking Thriller Series 'Amnesia'

    Beta Film, whose Mipcom lineup includes “Agent Hamilton,” “Babylon Berlin” and “Medici: The Magnificent,” has partnered with Croatian production company Drugi Plan on “Amnesia,” a six-hour thriller series about refugee and drug trafficking in the Southeast of Europe. The move adds to Munich, Germany-based Beta Film’s portfolio of Central and East European series, a growing [...]

  • Reed Hastings seen on day one

    Reed Hastings on the Streamer Wars: 'It's a Whole New World Starting in November'

    After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between [...]

  • BBC ITV BritBox Streaming

    Viacom's Channel 5 and Comedy Central Join BritBox Ahead of Its U.K. Launch

    Viacom-owned Channel 5 and Comedy Central have joined BritBox, the “best-of-British” subscription streaming service created by the BBC and ITV. The platform, already available in North America, is due to launch on home turf in Britain by year’s end. Under the deal with Viacom, shows from the U.K.’s Channel 5 can appear on BritBox following [...]

  • The-Head

    Behind the Scenes With Mediapro’s Antarctic Thriller Series 'The Head'

    On Sept. 13, the cast and crew of Mediapro’s upcoming dramatic thriller “The Head” gathered at a swanky Santa Cruz de Tenerife hotel to kick off promotional duties for this English-language series, which will wrap shooting later this month. It was day 50 of production, and the cast had been working late, rushing to get [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]

  • PERFECT LIFE

    San Sebastian: Leticia Dolera on Canneseries Winner ‘Perfect Life’

    SAN SEBASTIAN —  “La Casa de Papel” (“Money Heist”) may be the most seen of Spanish series this year. Leticia Dolera’s still-to-bow “Perfect Life,” however, is the most laureled, sweeping at April’s 2nd Canneseries TV festival both best series and best special performance for its female leads, Dolera herself, Celia Freijeiro and Aixa Villagrán, from [...]

More From Our Brands

Access exclusive content