You will be redirected back to your article in seconds

NBC’s ‘Dracula’ Shows Some Ratings Bite in Premiere Friday

Jonathan Rhys-Meyers drama, season opener of 'Grimm' put the Peacock on top in young adults

NBC waited until Halloween week to launch its spooky Friday dramas, and it paid off, with “Grimm” returning to good numbers and newcomer “Dracula” winning its timeslot among young adults.

CBS won early with “Undercover Boss,” while ABC’s “Shark Tank” was the evening’s top show in young adults and the net’s “20/20” hit a 19-month high in total viewers.

According to preliminary national estimates from Nielsen, NBC won Friday in adults 18-49 behind the night’s top two scripted programs, “Grimm” (1.8 rating/6 share in adults 18-49 and 6.1 million viewers overall) and “Dracula” (1.6/6 in 18-49, 5.3 million viewers overall).

“Grimm,” now in its third season, opened 13% above its year-ago Friday premiere (1.6) and placed second in its 9 p.m. timeslot in 18-49 to ABC’s “Shark Tank” (2.0/7 in 18-49, 7.3 million viewers overall). This is NBC’s best demo result in the Friday-at-9 hour in nearly one year.

It was followed by the series premiere of Jonathan Rhys-Meyers drama “Dracula,” which won its hour in 18-49 and 25-54 (2.4/7). Excluding the night that the Boston bombing suspect was captured, this is the Peacock’s best in-season demo delivery in the 10 p.m. hour since January. A year ago, the Friday premiere of “Dateline” in the 10 p.m. hour did a 1.3 rating in 18-49.

“Grimm” was the last Friday drama premiere on any network to draw a higher rating than “Dracula’s” 1.8 (a 2.1 in October 2011).

Elsewhere, ABC’s “Shark Tank” ruled as the night’s No. 1 show in 18-49 (2.0/7) and 25-54 (2.6/7) and drew its largest overall audience ever. CBS’ “Blue Bloods” (1.3/4 in 18-49, 11.0 million viewers overall) and “Hawaii Five-0” (1.4/5 in 18-49, 9.3 million viewers overall) led the way as Friday’s most-watched programs overall.

“20/20,” without competition from NBC’s “Dateline” for the first time this season, surged to a 1.5/5 in 18-49 and 6.7 million viewers overall; it tied or set season highs in key demos while attracting the newsmag’s most total viewers since late March of 2012.

In the night’s opening-hour reality show battle, CBS’ “Undercover Boss” (1.6/6 in 18-49, 8.6 million viewers overall) prevailed over Fox’s “MasterChef Junior” (1.4/5 in 18-49, 3.8 million viewers overall), though the latter could pull ahead in 18-49 with DVR playback.

At CW, it was a modest second-season premiere for “The Carrie Diaries” (0.3/1 in 18-49, 0.8 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 1.6/6; ABC and CBS, 1.4/5; Fox, 1.1/4; CW, 0.3/1.

In total viewers: CBS, 9.6 million; ABC, 6.1 million; NBC, 5.8 million; Fox, 2.9 million; CW, 0.8 million.

More TV

  • YouTube TV

    YouTube TV Expanding to Cover Entire U.S., No International Launch Plans Right Now

    Soon, virtually anyone in the U.S. will be able to subscribe to YouTube TV, Google’s $40 monthly over-the-top internet television service aimed at cord-cutters. First launched in five cities in April 2016, YouTube TV has been available in the top 100 markets in the U.S., covering around 85% of households, for about a year. Starting [...]

  • NATPE: Turner Latin America, Dopamine Set

    NATPE: Turner Latin America, Dopamine Strike Three-Series Production Alliance (EXCLUSIVE)

    MIAMI — Turner Latin America and Mexico’s Dopamine, a Salinas Group company, have struck a production alliance to develop and produce three original series: “Tu parte del trato,” “Amarres” and “Coyatl.” The pact adds to the NATPE announcement on Monday of “Las Bravas F.C,” the first series in Turner Latin America’s five-year strategic production partnership [...]

  • Pol-ka at 25: Interview with Founder

    Pol-ka at 25: Adrian Suar Sets New Era Agenda

    MIAMI — Boldly taking on the challenges of TV’s future as it turns 25, Argentina’s Pol-ka Producciones, one of Latin America’s few historic independent TV companies, is turning to the past. Shooting from Jan. 2, but set in Buenos Aires from 1936 to 1945, “Argentina, Land of Passion and Revenge,” (“Argentina, Tierra de Amor y [...]

  • Pol-ka at 25: Highlights on its

    Pol-ka at 25: 2019’s Production Slate Highlights

    MADRID — Pol-ka’s banner titles straddle telenovelas and international-length series. Here are highlights, projects, productions and shows now screening packing one of the most ambitious slates of any Latin American company: ‘ARGENTINA, LAND OF PASSION AND REVENGE’ (Pol-ka) The big one, at least for free-to-air. A period piece, so far more expensive to shoot, so rarer [...]

  • NATPE Briefs: 'Judge Jerry' Sets EP,

    NATPE Briefs: 'Judge Jerry' Sets EP, Sony Pictures Pacts With 'Ugly Betty' Creator

    NBCUniversal’s “Judge Jerry” has set its production team and reached 90% clearance across the U.S. for its fall launch. The court show hosted by longtime talk show host Jerry Springer will be exec produced by Kerry Shannon, previously a producer on “Jerry Springer Show.” Leah Ponce and Joe Scott, alums of “Judge Judy” and other [...]

  • Tamron Hall Brings Her Truth and

    Tamron Hall Brings Her Truth and TV Training to Daytime Talk Show

    MIAMI — Tamron Hall is proud of her TV trifecta. For a few years, the former “Today” anchor could be found most weekdays airing on three networks at the same time. During her 2010-2016 tenure as a co-anchor of “Today’s” 9 a.m. hour, Hall would follow that show by switching to an anchor slot on [...]

  • Meredith Vieira Back in Syndication Game

    Meredith Vieira Back in Syndication Game With '25 Words or Less'

    MIAMI — Meredith Vieira is stocking up on stationary. The former “Today” anchor and panelist on “The View” is set to return to daytime TV in the fall as host of the syndicated game show “25 Words or Less,” from Fox Television Stations and Twentieth Television. Vieira is a 15-time Emmy winner who has worked [...]

More From Our Brands

Access exclusive content