×

MTV Reschedules, Edits ‘Scrubbing In’ After Nursing Orgs Condemn The Show

Network has bumped the docuseries from 10 p.m. to midnight following criticism and low ratings

MTV will be scrubbing out certain elements of “Scrubbing In,” after nonprofit nursing organizations decried the reality show’s sudsy depiction of nurses both in and out of the field.

Not only will the net be editing the remaining “Scrubbing In” segs to include more clinical scenes that highlight nursing skills, but MTV has also moved the show from its primetime lineup to midnight, where viewership will be decreased.

“Scrubbing In” debuted on MTV on Oct. 24 in the net’s 10 p.m. timeslot, and immediately drew criticism from orgs including the American Nurses Association, which stated that the series’ “negative images reinforce sexist and inaccurate nurse stereotypes.” A petition on Change.org that calls for MTV to cancel the series has also accrued over 30,000 signatures at the time of this story. The program offers a docusoap portrayal of young traveling nurses, and features cast members partying, drinking and arguing when not on the job.

In an interview with Variety, The Truth About Nursing‘s founder and exec director Sandy Summers said she spoke with Jason Rzepka, MTV’s senior veep of communications and public affairs, about the issues surrounding the 51 Minds-produced show earlier this month.

“He said that he and others at MTV did not know much about the nursing stereotypes or that they undermine nursing, leading to a dearth of funding for nursing practice, education, research and residencies,” Summers said. “Jason indicated to me that he wanted to help ameliorate the impasse between MTV and the nursing community.”

This is not the first time MTV has received complaints regarding its reality fare (“Jersey Shore” and “Buckwild” unleashed a firestorm of criticism from organizations and communities over the shows’ content), but it is a rarer instance where the net has rescheduled and edited episodes in light of negative response.

“[Rzepka] set out to work with us to make things as better as possible, given the constraints he was under trying to balance MTV’s business dealings,” Summers relayed.

Nursing org reactions to “Scrubbing In,” however, weren’t the only elements factoring into the decision to push the show to the midnight timeslot. During its first three airings on MTV’s primetime lineup, “Scrubbing In” wasn’t performing strongly for the net, averaging less than 500,000 total viewers.

In addition to rescheduling and editing “Scrubbing In,” MTV has also agreed to promote a “Day in the Life of a Nurse” web feature, add a blog post to MTV’s website that details the nursing profession, and consult with The Truth About Nursing should any future nurse-centric programming be added to the cabler’s lineup.

Summers stated she “gives great credit” to the network for its “openness and willingness to learn new things.”

“It’s a characteristic that is less common than it should be in Hollywood,” the exec remarked. “In this case, it enabled MTV and the nursing profession to meet in the middle…Hollywood producers and executives have often simply dismissed our concerns, claiming that their programming can’t affect the real world, even though they are eager to accept credit for improving public understanding when their work is well-received. So, we were very pleased with our interactions with Jason and MTV.”

MTV did not have comment regarding changes made to “Scrubbing In.”

More TV

  • Oliver-Berben-and-Uli-Edel

    Constantin TV, ZDF, Global Screen, Team on 'The Palace' (EXCLUSIVE)

    BERLIN — Constantin Film, the No. 1 German independent behind the “Resident Evil” franchise, is teaming with German public broadcaster ZDF to produce “The Palace,” (“Friedrichstadt-Palast”) a period drama set at the celebrated Berlin music hall. Global Screen will handle international distribution. “Last Exit to Brooklyn’s” Uli Edel will re-team with Constantin Television, directing the [...]

  • The Suspended Mourning

    Berlin: Hernan Caffiero Sets Up Two Series About Victims of Police Violence as Chilean Industry Protests Brutality (EXCLUSIVE)

    Inspired by the victims of violent crackdowns by Chilean police, filmmaker Hernán Caffiero is looking to tell their story. Caffiero is currently developing two series about human rights crimes and the effects of police brutality in Chile, one a four-part documentary, the other a follow-up to his Intl. Emmy-winning “The Suspended Mourning,” a dramatized collection [...]

  • HBO Michael Lombardo project

    Elisa Viihde, Rabbit Films, Keshet Intl. Team On Finnish Drama 'Summer of Sorrow' (EXCLUSIVE)

    Finland’s top streaming service Elisa Viihde has ordered “Summer of Sorrow,” a high-concept mystery thriller series that’s being produced by Rabbit Films and will be sold by Keshet Intl. around the world. The 10-episode show, created Jani Volanen (“M/S Romantic”) and set in the early 1980s, takes place in an idyllic Finnish suburb of Munkkivuori [...]

  • Cryptid

    Beta Film Drives Into YA Scripted (EXCLUSIVE)

    BERLIN — Germany’s Beta Film is driving into Young Adult scripted, acquiring international distribution rights and co-financing four high-profile fiction series, three set up at top European regional SVOD players: Germany’s Joyn and Telekom and Scandinavia’s  Viaplay. Many also involve top European production houses as well. To be unveiled at the Berlinale Series Market’s German [...]

  • The Clan

    Firefly Prods. Building Belgrade Studio, Rolling Out Big Series Slate

    Since launching in Serbia in 2018, Belgrade-based Firefly Prods. has not only quickly become a major producer of scripted series, it’s also raising the country’s profile as a film location with its plans to build a major studio complex this year. Headed by former BBC news producer Ivana Mikovic, Firefly has a fast-growing slate of [...]

  • Campus Madrid Content City

    Timeline of Secuoya Group's Growth

    2007 • Raul Berdonés founds the Secuoya Group on Dec. 11. 2008 • First outsourcing services deal is with broadcaster Antena 3. 2009 • Launches TV content production as part of early diversification. 2011 • Debuts on Spain’s MAB Alternative Stock Market on July 28. Strategic expansion plan envisages the development of Ciudad de la [...]

More From Our Brands

Access exclusive content