The host and his “Ed Show” will move to the NBCUniversal cable-news outlet’s 5 p.m. slot on weekdays starting Aug. 26, the network said Monday. Schultz and “The Ed Show” had been featured Saturdays and Sundays at 5 p.m. since April. Prior to that, Schultz held forth during primetime on weeknights, anchoring the network’s 8 p.m. hour.
MSNBC said “Hardball With Chris Matthews” would continue to run weeknights at 7, but that Schultz’s new slot would take Matthews off what Phil Griffin, president of MSNBC, called “double duty.” Matthews’ program has been running at both 5 and 7 weeknights. “Chris Matthews and the ‘Hardball’ team have been pulling double duty for years,” Griffin said in a prepared statement. “This move will concentrate the ‘Hardball’ audience to one key time period and enhance the flow of our evening programming,”
Schultz joined MSNBC in 2009 after enjoying success as a radio talkshow host. After anchoring a two-hour time slot in the afternoon, Schultz was moved to the 10 o’clock hour in 2011, then to the 8 p.m. hour within months.