×

Katzenberg Offered to Pay $75 million for Three Extra ‘Breaking Bad’ Episodes

CANNES — Jeffrey Katzenberg, the CEO of DreamWorks Animation, told an audience of TV execs at the Mipcom mart in Cannes that six weeks ago he offered to commission three extra episodes — totaling 180 minutes — of “Breaking Bad.” He offered to pay $25 million per episode, he said.

The episodes would continue from where the show ended.

“I had this crazy idea. I was nuts for the show. I had no idea where this season was going,” he said during the keynote session at Mipcom.

PHOTOS: The Best TV Finales of All-Time

“The last series cost about $3.5 million an episode. So they would make more profit from these three shows than they made from five years of the entire series,” he said.

He explained that he had intended to show the extra content as six-minute segments over 30 days online.

“I said (to them), ‘I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done,’ ” he explained.

He planned to charge viewers from around 50 cents to 99 cents per episode.

However, this was before Katzenberg knew where the “Breaking Bad” creative team were taking the storyline, which meant his idea was a non-starter.

REVIEW: ‘Breaking Bad’ Finale Lives Up to Hype

Katzenberg told the anecdote to illustrate his belief in the commercial potential of short-form content online.

“I share the story with you only to tell you that I have the courage of my convictions in this. I just think that there is a whole new platform for (short form) entertainment … and the higher the quality of the stuff that fills it, the higher people will be paid for the work that they are doing there,” he said.

DreamWorks Animation bought YouTube entertainment network AwesomenessTV for $33 million at the end of April.

More TV

  • Variety Cord Cutting Placeholder Cable

    CBS Stations Go Dark on AT&T's DirecTV, U-verse Platforms Amid Contract Battle

    CBS’ 28 O&O stations are going dark for about 6.6 million subscribers of AT&T’s DirecTV and U-verse platforms as the Eye and AT&T battle over a new retransmission consent contract. The blackout affects CBS and CW-affiliated stations in 14 major markets including New York, Los Angeles and Chicago. Also off the air are the CBS [...]

  • Orlando Bloom Comic Con Immigrant San

    Orlando Bloom Claims San Diego Mayor Ran From Comic-Con Exhibit Featuring Immigrant Characters

    Did an immigration storyline cause Republican San Diego Mayor Kevin Faulconer to run out of Amazon Prime Video’s Comic-Con activation this week? According to “Carnival Row” star Orlando Bloom, that’s exactly what happened. At Amazon’s “Carnival Row” panel, Bloom told the audience that Faulconer stopped by the Prime Video activation and chose the “Carnival Row” [...]

  • 'Game of Thrones' Cast Calls Final

    'Game of Thrones' Cast Calls Final Season Backlash 'Media-Led Hate Campaign'

    What is life like now after “Game of Thrones?” That’s the question that fans have been asking themselves and that cast members had to answer at the show’s final Comic-Con panel. But first, Conleth Hill, Nikolaj Coster-Waldau and several others cleared the air and addressed the perceived negative response to the final season. “I don’t [...]

  • SDCC Roundup: AMC Drops 'The Walking

    SDCC TV News Roundup: AMC Releases 'The Walking Dead' Season 10 Trailer (Watch)

    San Diego Comic-Con has become a hotbed of entertainment news in recent years, especially for the television industry. In today’s SDCC TV news roundup, AMC dropped a trailer for the 10th season of “The Walking Dead” and FX released a first look at “Mayans MC” Season 2. FIRST LOOKS AMC debuted the trailer for Season [...]

  • ARCHER: 1999 -- "Cubert" -- Season

    'Archer' Renewed for Season 11 at FXX

    “Archer” has been picked up for an eleventh season. The announcement was made Friday at San Diego Comic-Con. The news comes less than a week ahead of the Season 10 finale. Season 11 is slated to debut on FXX in 2020. While the show initially focused on the agents and support staff of a covert [...]

  • Carnival Row

    Amazon Debuts New 'Carnival Row' Footage at Comic-Con (Watch)

    San Diego Comic-Con attendees got an extended look at the upcoming Amazon drama “Carnival Row” during the show’s panel at the annual fanfest on Friday. Two new featurettes (see above and below) offer in-depth looks at the backstories of the two main characters — Vignette Stonemoss (Cara Delevigne) and Rycroft Philostrate (Orlando Bloom). Delevigne plays [...]

More From Our Brands

Access exclusive content