×

Masters Helps CBS Dominate Sunday Night Ratings Race

Fox's 'Family Guy' and 'American Dad' are the top series among younger viewers

A nearly hourlong overrun from The Masters boosted CBS on Sunday, as the golf action and above-average scores for “60 Minutes” and “Amazing Race” propelled the net to an easy primetime victory in key demos.

Final-round coverage of the 2013 Masters, which saw Australia’s Adam Scott win the coveted Green Jacket in an extra-holes playoff over Argentina’s Angel Cabrera, earned an average 10.0 household rating/21 share for its duration, according to Nielsen metered-market data — up 26% from last year’s 8.1/19. Action peaked in the 7 o’clock half-hour with a 13.4/25 in the metered markets.

Last year’s final round averaged about 13.5 million viewers.

Reliable demo and total-viewer numbers weren’t available for the primetime portion of the Masters, but the CBS stations averaged a 4.1/13 in adults 18-49 and 18 million viewers overall from 7 to 8. The net’s regular lineup of series then started nearly an hour late in most of the country, with “60 Minutes” averaging roughly a 2.4/7 in 18-49 and 12.1 million viewers overall in the 8 o’clock hour and “The Amazing Race” generating roughly a 2.0/5 in 18-49 and 9.6 million viewers overall in the 9 o’clock hour. From 10 to 11 p.m., which was mostly “The Good Wife,” the CBS stations averaged a 1.7/5 in 18-49 and 3.8 million viewers overall.

Elsewhere, Fox was runner-up in young adults, though its animated comedies were down from their most recent originals. A repeat “Bob’s Burgers” opened the night (0.7/2 in 18-49, 1.7 million viewers overall) and was followed by original episodes of “The Cleveland Show” (1.1/3 in 18-49, 2.4 million viewers overall), “The Simpsons” (1.8/5 in 18-49, 4.1 million viewers overall), “Bob’s Burgers” (1.6/4 in 18-49, 3.4 million viewers overall), “Family Guy” (2.4/6 in 18-49, 5.0 million viewers overall) and “American Dad” (2.0/5 in 18-49, 4.1 million viewers overall).

Family Guy” was the night’s top series in younger categories, including 18-49, 18-34 (2.5/7) and teens (2.0/7).

NBC opened with a two-hour repeat of last Monday’s installment of “The Voice” (1.0/3 in 18-49, 3.8 million viewers overall), followed by “Celebrity Apprentice” (1.7/4 in 18-49, 5.2 million viewers overall), which expanded to two hours and logged its best average in four weeks, rising about 20% above last week’s hourlong edition. “Apprentice” was the No. 1 broadcast program in young adults at 10 p.m. (1.8/5 in 18-49, 5.4 million viewers overall).

ABC had a second straight quiet Sunday, posting its better numbers early with a repeat of “America’s Funniest Home Videos” (1.0/3 in 18-49, 5.8 million viewers overall) and a recap episode of “Once Upon a Time” (1.3/4 in 18-49, 5.1 million viewers overall). It didn’t do much from 9 to 11 p.m. with encores of “Revenge” (0.6/2 in 18-49, 2.7 million viewers overall) and “Red Widow” (0.5/1 in 18-49, 2.1 million viewers overall). “Once Upon a Time” returns next Sunday with the first of its final four original episodes of the season.

Preliminary 18-49 averages for the night: CBS, 2.6/7; Fox, 1.6/5; NBC, 1.4/4; Univision, 0.9/3; ABC, 0.9/2.

In total viewers: CBS, 12.4 million; NBC, 4.5 million; ABC, 3.9 million; Fox, 3.5 million; Univision, 2.5 million.

More TV

  • DANCING WITH THE STARS - "Boy

    Sean Spicer Voted Off 'Dancing With the Stars'

    Sean Spicer will no longer appear on America’s television sets every Monday evening, at least as part of “Dancing With the Stars.” The former White House press secretary was voted off “DWTS” Monday night despite President Donald Trump’s earlier tweet urging the American people to vote for Spicer on ABC’s dancing competition show. The tweet [...]

  • US game show host Alex Trebek

    Alex Trebek Gets Emotional on 'Jeopardy!' After Contestant's Heartfelt Message

    Alex Trebek appeared to tear up on Monday’s episode of “Jeopardy!” after a contestant used his response to a prompt to convey the message “We love you, Alex.” As his answer to one of Monday’s questions, Tournament of Champions semifinalist Dhruv Gaur penned the message with a heart in place of the word “love,” betting [...]

  • Seinfeld

    Alan Horn Remembers How Rick Ludwin Saved 'Seinfeld'

    Rick Ludwin was the unsung hero of “Seinfeld.” That’s how Alan Horn, Walt Disney Studios chairman and former head of “Seinfeld” producer Castle Rock Entertainment, remembered the longtime NBC executive who died Nov. 10 at the age of 71. Ludwin was instrumental in getting the beloved “show about nothing” on to NBC as a regular [...]

  • ViacomCBS

    ViacomCBS Exec Shuffle Signals Move Toward $500 Million in Synergy Goals

    The latest cluster of high-level ViacomCBS executive announcements — which included CBS chief creative officer David Nevins and MTV/VH1 chief Chris McCarthy expanding their oversight, and Comedy Central head Kent Alterman exiting — likely constitutes the last round of public leadership shuffling ahead of the close of the Viacom-CBS transaction in early December, according to [...]

  • Editorial use only. No book cover

    TV News Roundup: Netflix Sets 'You' Season 2 Premiere Date

    In today’s TV news roundup, Netflix announces the second season premiere date for “You,” and Quibi has named six more cast members joining its upcoming series “The Now.”  CASTING Samantha Richelle, Arthur Acuña (“Princess and I”), Nonie Buencamino (“Sparks”) and Ces Quesada (“Invisible”) have been cast in WGN’s upcoming drama “Almost Paradise.” The four members join previously announced lead cast [...]

  • WGA Agents Packaging Fight Placeholder

    Writers Guild Continues to Slam Agencies Over Affiliate Ownership

    With the Writers Guild of America’s stalemate with talent agencies in its seventh month, the guild has doubled down on the issue of ownership of production. In a message to titled “The Truth About Agency Studios” sent to members Monday, the WGA’s negotiating committee blasted the leading agencies CAA, UTA and WME for owning the [...]

More From Our Brands

Access exclusive content