×

Masters Helps CBS Dominate Sunday Night Ratings Race

Fox's 'Family Guy' and 'American Dad' are the top series among younger viewers

A nearly hourlong overrun from The Masters boosted CBS on Sunday, as the golf action and above-average scores for “60 Minutes” and “Amazing Race” propelled the net to an easy primetime victory in key demos.

Final-round coverage of the 2013 Masters, which saw Australia’s Adam Scott win the coveted Green Jacket in an extra-holes playoff over Argentina’s Angel Cabrera, earned an average 10.0 household rating/21 share for its duration, according to Nielsen metered-market data — up 26% from last year’s 8.1/19. Action peaked in the 7 o’clock half-hour with a 13.4/25 in the metered markets.

Last year’s final round averaged about 13.5 million viewers.

Reliable demo and total-viewer numbers weren’t available for the primetime portion of the Masters, but the CBS stations averaged a 4.1/13 in adults 18-49 and 18 million viewers overall from 7 to 8. The net’s regular lineup of series then started nearly an hour late in most of the country, with “60 Minutes” averaging roughly a 2.4/7 in 18-49 and 12.1 million viewers overall in the 8 o’clock hour and “The Amazing Race” generating roughly a 2.0/5 in 18-49 and 9.6 million viewers overall in the 9 o’clock hour. From 10 to 11 p.m., which was mostly “The Good Wife,” the CBS stations averaged a 1.7/5 in 18-49 and 3.8 million viewers overall.

Elsewhere, Fox was runner-up in young adults, though its animated comedies were down from their most recent originals. A repeat “Bob’s Burgers” opened the night (0.7/2 in 18-49, 1.7 million viewers overall) and was followed by original episodes of “The Cleveland Show” (1.1/3 in 18-49, 2.4 million viewers overall), “The Simpsons” (1.8/5 in 18-49, 4.1 million viewers overall), “Bob’s Burgers” (1.6/4 in 18-49, 3.4 million viewers overall), “Family Guy” (2.4/6 in 18-49, 5.0 million viewers overall) and “American Dad” (2.0/5 in 18-49, 4.1 million viewers overall).

Family Guy” was the night’s top series in younger categories, including 18-49, 18-34 (2.5/7) and teens (2.0/7).

NBC opened with a two-hour repeat of last Monday’s installment of “The Voice” (1.0/3 in 18-49, 3.8 million viewers overall), followed by “Celebrity Apprentice” (1.7/4 in 18-49, 5.2 million viewers overall), which expanded to two hours and logged its best average in four weeks, rising about 20% above last week’s hourlong edition. “Apprentice” was the No. 1 broadcast program in young adults at 10 p.m. (1.8/5 in 18-49, 5.4 million viewers overall).

ABC had a second straight quiet Sunday, posting its better numbers early with a repeat of “America’s Funniest Home Videos” (1.0/3 in 18-49, 5.8 million viewers overall) and a recap episode of “Once Upon a Time” (1.3/4 in 18-49, 5.1 million viewers overall). It didn’t do much from 9 to 11 p.m. with encores of “Revenge” (0.6/2 in 18-49, 2.7 million viewers overall) and “Red Widow” (0.5/1 in 18-49, 2.1 million viewers overall). “Once Upon a Time” returns next Sunday with the first of its final four original episodes of the season.

Preliminary 18-49 averages for the night: CBS, 2.6/7; Fox, 1.6/5; NBC, 1.4/4; Univision, 0.9/3; ABC, 0.9/2.

In total viewers: CBS, 12.4 million; NBC, 4.5 million; ABC, 3.9 million; Fox, 3.5 million; Univision, 2.5 million.

Popular on Variety

More TV

  • THE BACHELORETTE - "The Bachelorette: Season

    'The Bachelor': ABC Announces Leading Man For Season 24

    ABC has cast its next leading man for Season 24 of “The Bachelor.” Peter Weber has officially been named the upcoming “Bachelor.” The announcement was made Tuesday night on ABC’s “Bachelor In Paradise” reunion special. Weber appeared on Season 15 of “The Bachelorette” with Hannah Brown, ultimately becoming the second runner-up. He was a fan-favorite [...]

  • SEAL TEAM stars David Boreanaz (left),

    Showrunner John Glenn Exits 'SEAL Team' at CBS

    CBS is cutting ties with “SEAL Team” showrunner John Glenn, Variety has confirmed. Glenn joined the show for its second season, which premiered in October of last year. Christopher Chulack, Sarah Timberman and Carl Beverly also executive produced. “Regarding ‘SEAL Team,’ I am proud of the work we did – and greatly enjoyed having the chance to [...]

  • NBC Campaign Aims to Reclaim Brand

    NBC Launches Campaign to Reclaim Brand Ownership of Hit Comedies (EXCLUSIVE)

    NBC is preparing a new salvo in the streaming-era TV branding wars. As audiences increasingly watch shows like “The Good Place” and “Superstore” on other platforms, the Peacock network has launched a new campaign to remind them that these are, first and foremost, NBC shows. And they’re even enlisting a real-life peacock to convey the [...]

  • Shane Gillis

    'SNL' Sought Conservative Appeal With Shane Gillis Hire

    “Saturday Night Live” was looking to shake things up with the casting of Shane Gillis — and it did, albeit unintentionally. According to sources, the long-running NBC comedy show and series mastermind Lorne Michaels were actively looking to cast a comedian for its new season who would appeal to more conservative viewers. This was meant [...]

  • TV News Roundup: Netflix Announces Arsenio

    TV News Roundup: Netflix Announces Arsenio Hall's Comedy Special Premiere Date

    In today’s TV news roundup, Netflix announced the premiere date for Arsenio Hall’s comedy special and a “Marvelous Mrs. Maisel” duo (among others) will guest star on “Elena of Avalor.” CASTING “The Marvelous Mrs. Maisel” stars Rachel Brosnahan and Tony Shalhoub, as well as Auli’i Cravalho (“Moana”), John Leguizamo (“When They See Us”), Taye Diggs (“All American”), Eugenio Derbez [...]

  • How 'Save Our Show' Campaigns Affect

    From 'The OA' to 'One Day at a Time': How 'Save Our Show' Campaigns Affect Network Interest

    Organized flash mobs and mounting billboards still may not save your favorite shows, as some fan campaigns are finding out. Following Netflix’s most recent decision to stand firm on its cancellation of “The OA,” the question remains, “what will save these shows?” When networks and streamers find that smaller favorites aren’t big cash cows, fans [...]

  • Afton WilliamsonABC All-Star Happy Hour, TCA

    Afton Williamson 'Rookie' Investigation: Studio Finds No 'Inappropriate' Workplace Behavior

    Updated: Former “The Rookie” star Afton Williamson has responded to Entertainment One’s (eOne) findings into her claims of racial discrimination and sexual harassment and assault on the ABC series. In an Instagram post Tuesday night, Williamson lamented “the lengths that were taken to Deceive, Lie, and Cover Up the Truth” following eOne’s statement. “It’s Heartbreaking [...]

More From Our Brands

Access exclusive content