James Franco is the latest celeb to be put in the cross hairs of a Comedy Central roast.

The thesp announced Tuesday via Instagram video that he’ll be roasted on the cabler. The roast will be taped in August in Los Angeles, and bow on Comedy Central on Labor Day.

“If only James Franco was a more successful, multi-hyphenated, incessant creative risk taker in different media, he’d be the perfect person to roast. Oh well… I suppose we’ll just have to make do,” said Kent Alterman, prez of Content Development & Original Programming at the net.

Franco added: “I’ve dreamed about this roast for as long as I can remember.”

Comedy Central Roast of James Franco” will be exec produced by Miles Levy and Joel Gallen from Tenth Planet Prods., the team behind Comedy Central’s roasts of Charlie Sheen, William Shatner and Donald Trump.