You will be redirected back to your article in seconds

Ion gets pre-upfront polish

Net mounts marketing campaign to sell its strengths to ad buyers

Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers.

The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple hours with the broadcast net watching series marathons.

The logo and other elements were designed by Gotham-based ad agency Barker DZP. The campaign includes a big off-air push with outdoor advertising components in New York, Los Angeles, Chicago, Detroit and Atlanta.

The “Ionenthusiasts” pitch comes on the heels of last year’s “Ion Delivers” campaign, which Ion said yielded a 33% increase in upfront revenues vs. 2011.

More TV

  • MGM Acquires 'Live P.D.' Producer Big

    MGM Acquires 'Live PD' Producer Big Fish Entertainment

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • Anthony Bourdain

    The Best Docu-Series to Stream This Summer

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • amazon-studios

    'Game of Thrones' Vet Vince Gerardis Signs Amazon Deal

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • Killing Eve Atlanta The Americans Emmy

    'Atlanta,' 'The Americans,' 'Killing Eve' Among TV's Showrunners' Emmy Contenders Picks

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • Charlamagne tha God

    Charlamagne tha God Sets HBO Interview Series

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

  • Sesame Workshop Logo

    Apple Teams With Sesame Workshop to Develop Kids' Programming

    Just in time for upfront selling season, Ion Television is polishing its on-air look and mounting a marketing campaign to sell the network’s strengths to ad buyers. The new look includes a fresh logo and graphics. The ad campaign touts the attributes of “Ionenthusiasts,” which aims to reinforce the fact that many viewers spend multiple […]

More From Our Brands

Access exclusive content