Fox News’ Megyn Kelly Trumps Piers Morgan, Rachel Maddow

Strong turnout for 9 p.m.'s "Kelly File" bolsters cabler's primetime lineup after shuffle

Fox News' Megyn Kelly Trumps Piers
Megyn Kelly The Kelly File

The Fox News Channel primetime lineup has long won more viewers than programming offered by its cable-news competitors, but the network’s “The Kelly File” is doing something extraordinary.

The 9 p.m. program, anchored by Megyn Kelly,  delivered an average of nearly 2.5 million viewers and an average of 430,000  in the demographic preferred by sponsors of news programming between October 28 and November 24  – more than the combined average of time-slot competitors on CNN, MSNBC and HLN. “Kelly File”debuted October 7.

According to Nielsen, “Kelly File” lured an average of 2,495,000 viewers in that time period, compared with an average of 454,000 for CNN’s “Piers Morgan Live,” 914,000 for MSNBC’s “Rachel Maddow Show” and 259,000 for HLN’s “Dr. Drew”and the network’s Friday-night “Mystery Detectives.” Among audiences between the ages of 25 and 54, “Kelly’s” average of 430,000 compares with an average of 114,000 for “Piers Morgan Live,” 224,000 for “Rachel Maddow” and 85,000 for “Dr. Drew” and “Mystery Detectives.”

The numbers lend some ballast to the recent decision at Fox News Channel to rejigger a primetime lineup that had not changed in more than 11 years. As part of that October shuffle, “Kelly File” took up residence at 9 p.m., while that time-slot’s previous occupant, “Hannity” moved to 10 p.m. and “On the Record with Greta Van Susteren” moved to 7 p.m. from 10 p.m.

According to figures from Nielsen,  in the third quarter, “The Kelly File, “On The Record” and “Hannity” – all holding forth in new time slots – have increased viewership in audience between the ages of 25 and 54 in the double-digit percentage range: “Kelly File” and “On The Record,” scheduled at 9 p.m. and 7 p.m., respectively, have seen those ratings increase 29%, while “Hannity,” now airing at 10 p.m., has seen its ratings in the demo increase 26%, all when compared to the third quarter of 2013.

“Kelly File” has also increased its total viewers and viewers between 25 and 54 at 9 p.m. over “Hannity”, according to Nielsen. Total viewers at 9 p.m. have 24% between October 7 and November 26. Meanwhile, viewers between the ages of 25 and 54  have increased 18% in the same period of time.