You will be redirected back to your article in seconds

Fox News’ Megyn Kelly Trumps Piers Morgan, Rachel Maddow

Strong turnout for 9 p.m.'s "Kelly File" bolsters cabler's primetime lineup after shuffle

The Fox News Channel primetime lineup has long won more viewers than programming offered by its cable-news competitors, but the network’s “The Kelly File” is doing something extraordinary.

The 9 p.m. program, anchored by Megyn Kelly,  delivered an average of nearly 2.5 million viewers and an average of 430,000  in the demographic preferred by sponsors of news programming between October 28 and November 24  – more than the combined average of time-slot competitors on CNN, MSNBC and HLN. “Kelly File”debuted October 7.

According to Nielsen, “Kelly File” lured an average of 2,495,000 viewers in that time period, compared with an average of 454,000 for CNN’s “Piers Morgan Live,” 914,000 for MSNBC’s “Rachel Maddow Show” and 259,000 for HLN’s “Dr. Drew”and the network’s Friday-night “Mystery Detectives.” Among audiences between the ages of 25 and 54, “Kelly’s” average of 430,000 compares with an average of 114,000 for “Piers Morgan Live,” 224,000 for “Rachel Maddow” and 85,000 for “Dr. Drew” and “Mystery Detectives.”

The numbers lend some ballast to the recent decision at Fox News Channel to rejigger a primetime lineup that had not changed in more than 11 years. As part of that October shuffle, “Kelly File” took up residence at 9 p.m., while that time-slot’s previous occupant, “Hannity” moved to 10 p.m. and “On the Record with Greta Van Susteren” moved to 7 p.m. from 10 p.m.

According to figures from Nielsen,  in the third quarter, “The Kelly File, “On The Record” and “Hannity” – all holding forth in new time slots – have increased viewership in audience between the ages of 25 and 54 in the double-digit percentage range: “Kelly File” and “On The Record,” scheduled at 9 p.m. and 7 p.m., respectively, have seen those ratings increase 29%, while “Hannity,” now airing at 10 p.m., has seen its ratings in the demo increase 26%, all when compared to the third quarter of 2013.

“Kelly File” has also increased its total viewers and viewers between 25 and 54 at 9 p.m. over “Hannity”, according to Nielsen. Total viewers at 9 p.m. have 24% between October 7 and November 26. Meanwhile, viewers between the ages of 25 and 54  have increased 18% in the same period of time.

More TV

  • David Cohen (l) Executive Vice President

    Comcast Veteran David Cohen to Step Down in January

    Longtime Comcast executive David Cohen is stepping down from his operational role overseeing public policy, government relations, diversity and other key corporate functions for the media giant. Comcast said Thursday in a Securities and Exchange Commission filing that Cohen, senior executive VP and chief diversity officer, will step down from his operational responsibilities as of [...]

  • Mother Dough

    Italy's 39 Films, Argentina's Jaque Content Join Brava Cine's Doc Series 'Mother Dough'

    Italy’s 39 Films and Argentina-México-U.S.-based Jaque Content are joining forces with Buenos Aires’ Brava Cine to co-produce Mercedes Cordova’s ethno-gastronomy doc series “Masa madre” (“Mother Dough”). Developed at Brava Cine, “Mother Dough” has been selected for pitching sessions and business meetings at Ventana Sur Market’s Fiction Factory sidebar, after winning last year a development contest [...]

  • Dynamo Japan

    Asia Television Forum: U.K.’s Passion Scores Deals Across Asian Region

    U.K. based Passion Distribution, and London- and Los Angeles-headquartered Motion Content Group has licensed magic based show “Dynamo Beyond Belief” to AETN18 Media in India. The three-part special, featuring award-winning British magician Dynamo, will air on the History TV18 channel. The deals were announced this week at the Asia Television Forum in Singapore. Passion has [...]

  • Billie Eilish in Talks With Apple

    Billie Eilish Nearing Deal With Apple TV Plus for R.J. Cutler-Helmed Documentary

    Apple TV Plus is nearing a deal to acquire a yet-untitled Billie Eilish documentary, directed by R.J. Cutler and produced by Interscope Films, a source close to the situation confirmed to Variety. While reports have that said that film is part of a $25 million deal and has a budget between $1-2 million, a source [...]

  • THE MASKED SINGER: The Butterfly in

    'The Masked Singer' Reveals the Identity of the Butterfly

    Spoiler Warning: Do not read on unless you’ve watched Dec. 4’s episode of “The Masked Singer,” “Clash of the Masks.” With seven masked singers left, Wednesday night’s episode of “The Masked Singer,” titled “Clash of the Masks,” revealed that the celebrity behind the Butterfly was Michelle Williams. After four contestants split into duos, the Fox [...]

  • Jennifer Beals

    'The L Word' Star Jennifer Beals Talks About Her Early Career

    Ten years after “The L Word’s” cancellation, Jennifer Beals is ready to make her return as the ever-so-professional Bette Porter. She’ll not only star in the continued story, but she’ll also executive produce alongside original co-stars Leisha Hailey and Katherine Moennig, and creator Ilene Chaiken. Beals has been hard at work in front of and [...]


    TV News Roundup: Netflix Debuts 'AJ and the Queen' Trailer Starring RuPaul (Watch)

    In today’s TV news roundup, Netflix revealed the first look at “AJ and the Queen.” Also, Jean Smart and Jason Alexander will guest star in an episode of “Mad About You.” CASTINGS Jason Alexander and Jean Smart will guest star in an episode of “Mad About You,“ Spectrum announced. Smart will play Chelsea Stevens-Kobolakis, an eccentric [...]

More From Our Brands

Access exclusive content