Continuing with its nascent concert series, HSN is bringing crooner Josh Groban to its sales floor on Jan. 18, offering pre-orders of his new Reprise album, “All That Echoes,” during a live preview performance for the cabler.
The show will follow the lead of the net’s earlier partnership with Lionel Richie, who launched his “Tuskegee” album on HSN last spring. During his appearance, the R&B vet notched 20,000 record sales in an hour en route to a No. 2 first week bow.
Groban’s record, which bows in stores Feb. 5, features new compositions as well as covers from the likes of Stevie Wonder and Glen Hansard. His last studio album, “Illuminations,” debuted at No. 4 on the album chart in 2010.
Andy Sheldon, HSN’s exec veep of television, live events and creative, said he was approached by Groban’s label about staging the preview event.
“There is now such a strong track record of integrating artists into the HSN Live brand, and being able to tell the story of the artist during the particular album they’re selling, that we’re able to sell such significant units that it can have an impact on first-week sales,” he said.
In addition to Richie, HSN’s concert series has attracted Mary J. Blige and Rod Stewart, with the latter moving 25,000 copies of his “Merry Christmas Baby” collection. The cabler has more of these stints planned for 2013, including one album from a “veteran band” for which he was “creatively involved” in development, per Sheldon.
“There are elements of A&R to this; we don’t just take an artist because they’re being offered to us,” he said, noting that Groban and HSN’s respective demographics are “very much in line.”