BBC Worldwide has tapped the head of natural history content provider, BBC Earth, as its chief brands officer, another sign of the pubcaster’s on-going restructure of its commercial division.
Amanda Hill, already a key player in developing BBC global brands including “Doctor Who,” takes over this month.
The gig has been created as part of Worldwide’s decision to reorganize its divisions along geographic lines, a move that sparked the resignation of sales chief Steve Macallister in December.
Hill’s job will involve building and developing Worldwide’s global brands including “Top Gear,” “BBC Earth” and “Dancing With the Stars” plus oversight of the global iPlayer.
Hill is managing director of BBC Earth, which encompasses a dedicated YouTube channel and a commercial productions unit.
BBC Earth also runs a production slate that includes two films now being made, “Walking With Dinosaurs 3D” and “Enchanted Kingdom 3D,” both exec produced by Hill.
She said: “With the rise of truly global digital channels now is an incredible time to bring the BBC to the world and the world to the BBC.”
The reorganization of Worldwide follows last month’s departure of long-standing CEO John Smith.
His place is due to be taken by BBC acting director general Tim Davie, who is not expected to begin until March when Tony Hall arrives as the Beeb’s new director general.