After acquiring “Duck Dynasty” shingle Gurney Prods. in December, ITV has added another reality production company to its portfolio with the acquisition of High Noon Entertainment.

High Noon, founded in 1997 by Jim Berger with Duke Hartman and Sonny Hutchinson, is responsible for unscripted programming including TLC’s “Cake Boss” and VH1’s “Tough Love.”

“Jim and his talented team have built High Noon Entertainment into a successful player in the US non-scripted market.  They have limitless creativity and an inventive approach across multiple genres for a wide range of networks,” said Paul Buccieri, managing director ITV Studios International and president and CEO of ITV Studios America.

Buccieri will be directly responsible for High Noon Entertainment at ITV, and Berger will maintain his role as a show creator and producer.

Acquisition of a smaller reality shingle by a larger studio speaks to the broader need for high output in the low margin unscripted biz. By folding a production company into a studio, the studio ups its content output, while the acquired shingle is offered greater access to both national and international production resources.