Despite facing intense competition from the finales of AMC’s “The Walking Dead” and History’s “The Bible” — which combined likely drew about 25 million viewers — HBO’s “Game of Thrones” drew a record 4.4 million viewers Sunday night.
The third-season premiere of the series was up 13% over its year-ago premiere (3.9 million), which didn’t face “Walking Dead,” and 4% better than its previous high of 4.2 million set with last year’s finale.
That means that “Thrones” has impressively grown its audience with each of its finales and premieres. The series opened to 2.2 million in April 2011, and wrapped its first season with a little over 3 million. It then returned last year with 3.8 million, and then concluded with the 4.2 million.
If you add up the audience for all three telecasts of “Thrones” on Sunday, the drama drew 6.7 million — also a record high previously set by its second-season finale (6.3 million).
Demo data was not available, but “Thrones” averaged a national 2.2 rating in adults 18-49 with its second-season finale, so it figures to be that or higher when numbers come in from Nielsen tomorrow.
Netflix is going the impact campaign route as it expands its profile in the U.K. and looks to assure local players of its commitment to the domestic ecosystem. Why spend marketing dollars on impact? Partially because impact drives are a sure-fire way to raise profile. But for Netflix, this level of campaigning is particularly important [...]
In physics the God Particle is an elementary particle whose existence physicists use to describes why all particles have mass. In a Wednesday masterclass at the Göteborg Film Festival, Ampere Analysis’ Guy Bisson’s God Particle is the push into acquiring global rights, the phenomenon whose existence is the driving factor behind many if nt most [...]
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The Costume Designers Guild handed out its trophies for the 22nd annual CDG Awards with “Jojo Rabbit” and “Maleficent: Mistress of Evil” receiving top honors among the costumers. In the TV category, the hit “The Masked Singer” and designer Marina Toybina beat out reigning designer Zaldy (“RuPaul’s Drag Race”) for excellence in variety, reality-competition, live [...]
SPOILER ALERT: Do not read if you have not yet watched the “Arrow” series finale. In the aftermath of Oliver Queen’s (Stephen Amell) death, the CW’s “Arrow” ended with a relatively happy ending. The post-“Crisis” world revealed that Oliver’s death had indeed been a spark that saved his city, which was now crime-free. Additionally, nearly [...]
A tearful Shaquille O’Neal spoke publicly for the first time Tuesday about the death of his former teammate, Kobe Bryant. “I think a lot of times we take stuff for granted,” O’Neal said during a special edition of TNT’s “Inside the NBA.” Turning to his co-hosts with tears running down his face, O’Neal added, “Like [...]
Netflix is poised to let go of roughly 15 marketing staffers from its Los Angeles office in the wake of last year’s shift in marketing leadership, Variety has learned. The layoffs represent a small percentage of the greater marketing division, according to a source, and follows the hiring last July of Jackie Lee-Joe as chief marketing [...]