×

Get Off the Couch! TV Channel for Dogs Coming to DirecTV

Satcaster to launch DogTV network on Aug. 1 for $4.99 per month, after promotional free period

Release the hounds: DogTV — touted as the first TV network aimed at man’s best friend — is a real 24-hour channel that will be unleashed on DirecTV starting Aug. 1.

For the first two weeks of August, DogTV will be available for free to any DirecTV subscriber. Pooch owners who register to subscribe before Aug. 10 will receive 30 days free through mid-September, after which the channel will be $4.99 per month. In addition, those signing up for the early-dog special will receive a PetHub dog ID tag and $10 coupon codes for PetBest.com and Dog Is Good.

According to PTV Media, the company behind DogTV, it spent more than four years developing and testing a 24-hour TV channel aimed at pups of all breeds.

Until now DogTV has been available only in San Diego, launched last year with Cox Communications and Time Warner Cable, as well as online and through Roku Internet set-tops for $9.99 per month.

What, exactly, is on the network? Forget human-oriented fare like “Old Yeller” or “Lassie”: DogTV’s programming comprises 3- to 6-minute video clips in three categories: relaxation, stimulation and “exposure,” which centers on segments designed to habituate dogs to domestic stimuli (like riding in a car with a toddler).

“The dog-approved programming content was created to entertain, relax and stimulate stay-at-home dogs, so owners don’t come home to ripped-up couches, shredded magazines or a favorite pair of heels chewed to bits,” the company says.


As part of promoting DogTV’s launch on DirecTV, PTV is running a “MyDogTV” casting call to find dogs to be featured in a special “My Dog” program on the network. Users can upload videos via DogTV’s page on Facebook or Instagram account before July 15.

According to DogTV, the network is recognized by the Humane Society of the United States and uses concepts supported by organizations including the American Society for the Prevention of Cruelty to Animals (ASPCA) and the American Veterinary Medical Association (AVMA).

OK, but do dogs really watch TV — or is this just a gimmick aimed at people who love their canine companions as if they were children? The network cites a survey conducted by the American Kennel Club and IAMS dog food that found nearly half of dog owners said their pets showed “some interest” in what was happening on the TV screen.

To boost its cred, DogTV says it’s worked with several experts to develop the pooch-specific programming, including Prof. Nicholas Dodman, director of the animal behavior department of clinical sciences at Tufts University, and Victoria Stilwell, star of Animal Planet’s “It’s Me or the Dog.”

No word on when Nielsen will be able to track U.S. dog viewers.

More TV

  • Erik Barmack

    Wild Sheep’s Erik Barmack Talks IPs, International TV, the Future at MipCancun

    CANCUN, Mexico — Arguably, from mid-decade, as Netflix, VP, international originals, Erik Barmack changed history. Passionate, and immensely connected and hard working, from Mexico’s “Club de Cuervos,” launched in August 2015, he spearheaded the U.S. streaming giant’s drive into original productions around the globe that not only resonated to Netflix national subscription bases but also [...]

  • David Tennant to Play Serial Killer

    David Tennant to Play Notorious Serial Killer Dennis Nilsen in ITV Drama

    David Tennant will play Dennis Nilsen in “Des,” an ITV drama about the Scottish serial killer who murdered numerous young men in London in the late 1970s and early 1980s. The “Doctor Who,” “Broadchurch,” and “Good Omens” actor will star as Nilsen, known as Des, alongside Daniel Mays (“Line of Duty”), who plays the cop [...]

  • GREY'S ANATOMY - "Let's All Go

    'Grey's Anatomy': 5 Biggest Shockers From the Season 16 Midseason Finale

    Spoilers: Do not read the following unless you have watched the season 16 mid-season finale of “Grey’s Anatomy,” titled “Let’s All Go to the Bar.” The always-dramatic “Grey’s Anatomy” made sure to ramp up the action for its Season 16 mid-season finale. Not only has Meredith Grey’s love life just gotten potentially more complicated, but [...]

  • Imelda Staunton'Downton Abbey' photocall, Rome Film

    'The Crown' Has Not Cast Imelda Staunton for Seasons 5 and 6, Netflix Says

    Netflix is shooting down reports that Imelda Staunton is joining “The Crown.” “We are currently filming season 4 of ‘The Crown’ but have not commissioned any further seasons as yet, therefore any news on casting remains pure speculation,” a Netflix spokesperson said in a statement. Staunton, known to many as the despicable Dolores Umbridge in [...]

  • Baby Yoda The Mandalorian

    Baby Yoda Merchandise to Debut Ahead of Holiday Shopping Season

    Purchase Baby Yoda toys, you will. Fans of the breakout character from the Disney Plus series “The Mandalorian” have been surprised that there was no merchandise pegged to the character available upon the launch of the show, given that the Christmas shopping season is rapidly approaching. But according to an individual with knowledge of the [...]

  • Sean "Diddy" Combs Revolt TV

    Sean Combs Slams 'Illusion of Economic Inclusion' at Comcast Amid Byron Allen Fight

    Sean Combs has come out swinging against Comcast in a lengthy statement prompted by the cable giant’s legal battle with Entertainment Studios chief Byron Allen. Combs accused Comcast of maintaining “the illusion of economic inclusion” in its handling of a carriage agreement with Combs’ Revolt TV channel. Combs was critical of Comcast for failing to [...]

  • Oprah Winfrey during a tribute to

    TV News Roundup: OWN Orders Celebrity Relationship Series '#LoveGoals'

    In today’s TV news roundup, OWN orders a new unscripted relationship series and Disney Channel orders new seasons of “The Owl House” and “Sydney to the Max.”  DATES ABC will live broadcast the “2020 NCAA Gymnastics Championship Final” on April 18. The semi finals will air the day before at 1 and 6 p.m. ET. [...]

More From Our Brands

Access exclusive content