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FXX Launch Bash Mixes Heat, Hipsters, Hitmaker

Robin Thicke wows crowd with soulful set to herald cabler's debut

Pop star Robin Thicke won over the hipster crowd at the FXX launch party in Hollywood on Tuesday night with a high-energy (read: sweaty) set of his hits, other people’s hits and then the Big HIt of the Summer: “Blurred LInes.”

The crowd at Lure was far more edgy-TV types than Top-40 music lovers, but Thicke’s set of a half-dozen or so tunes, including respectable covers of Al Green’s “Let’s Stay Together” and MIchael Jackson’s “Rock With You,” was well-received on a hot night where a beer bar and hot dog stand was the first thing partygoers passed at the entrance to the event space. The party followed screenings at the Cinerama Dome of the season preens of “It’s Always Sunny in Philadelphia” and “The League,” the new channel’s anchor original series.

FXX, an FX-spinoff remodeling of the erstwhile Fox Soccer Channel, bowed Tuesday with a slate of rerun fare. The cabler will unveil new seasons of its signature comedies on Wednesday. Cast and crew members from “Sunny” and “The League” were out in force at the party, along with other FX talent. (Pictured above, “Sunny” stars/exec producers Rob McElhenney and Kaitlin Olson.)

But Thicke was such a draw on a steamy Septembr night that FX Networks boss John Landgraf was seen standing on a bench to get a better look at the stage while Thicke cavorted with three backup singers and a special guest rapper (No, Miley Cyrus and her styrofoam finger were nowhere to be seen).

Among the hot topics of convo at the party was the selection of FX’s own Charlie Hunnam, star of the cabler’s drama series “Sons of Anarchy,” as the male lead in Universal and Focus Features’ adaptation of “50 Shades of Grey.” The general consensus: Bigscreen time will only make him more “badass” on the show.

And speaking of badass, there was plenty of high-fives to the “Sunny” team for making the little offbeat show on a budget last nine seasons (and counting).

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