×

Fox Turbo-Charges ‘Brooklyn Nine-Nine’ with Super Bowl Berth, Full Season Pickup

Andy Samberg laffer to air after NFL championship game in tandem with 'New Girl'

How much faith does Fox have in its new Andy Samberg comedy “Brooklyn Nine-Nine”? Enough to give it a full season pickup and a slot airing after the Super Bowl in tandem with fellow Tuesday laffer “New Girl.”

Fox unveiled the skedding and pickup news Friday afternoon. The decision amounts to a major vote of confidence in the show, which also stars Andre Braugher, that has had a modest start in the Tuesday 8:30 p.m. berth behind fellow freshman comedy “Dads.”

“Brooklyn” in its most recent outing this week delivered a 1.5 adults 18-49 rating and 3.4 million viewers. But the show from “Parks and Recreation” vets Michael Schur and Dan Goor has emerged as a critical fave and has delivered solid increases in Nielsen’s live-plus-3 and live-plus-7 ratings metrics that are increasingly vital to determining the fate of new series. Fox’s number crunching finds that with VOD, DVR playback and streaming viewers factored in, the show has drawn a total audience of more than 14.6 million across five telecasts since its bow last month.

“It’s exciting to see that both critics and fans love ‘Brooklyn Nine-Nine as much as we do,” said Fox entertainment chairman Kevin Reilly. “With Andy and Andre out in front of this incredible ensemble, it feels like this show is going to be around for a long time.”

The Super Bowl berth behind “New Girl” on Feb. 2 will go a long way to generating sampling for the offbeat ensembler from Universal TV. Fox announced the post-Super Bowl skedding for “New Girl” at its upfront presentation last May. The network said the two shows would combine for an hourlong “comedy event,” so both single-cam series will remain in their standard half-hour formats.

More TV

  • Justin Timberlake performs onstage during the

    Ad Time in Fox's Super Bowl Was Sold Out. Until it Wasn't

    Fox declared in November that it had sold all the advertising time available in its looming February 2 broadcast of Super Bowl LIV. But just this week, it found a little more. After holding nearly two months’ worth of discussions, Fox and the National Football League have devised a way to add commercial inventory to [...]

  • NBC Orders Drama Pilot 'Ordinary Joe'

    NBC Orders Drama Pilot 'Ordinary Joe' From 'House' Alums

    NBC has given out its fifth drama pilot order for the 2020-2021 season. The broadcaster has commissioned “Ordinary Joe.” It explores the three parallel lives of the show’s main character after he makes a pivotal choice at a crossroads in his life. The series asks the question of how different life might look if you [...]

  • Bong Joon Ho 'Parasite' Director

    Listen: Who Will Take Home the Oscars for Best Director and Picture?

    The Oscars are just two weeks away, so it’s time to start making final predictions about who is going to win. On this week’s episode of “The Big Ticket,” Variety and iHeart’s movie podcast, I invited the magazine’s deputy awards and features editor (and my “Pick of the Week” co-host) Jenelle Riley onto the show [...]

  • Dazzler, Tigra, Hit-Monkey, and M.O.D.O.K.

    'Howard the Duck,' 'Tigra & Dazzler' Animated Marvel Shows Not Moving Forward at Hulu

    Marvel Television’s remaining slate continues to dwindle. Variety has confirmed that the animated shows “Howard the Duck” and “Tigra & Dazzler” — two of four animated Marvel projects set up at Hulu — are no longer in the works at the streamer. The other two shows, “M.O.D.O.K” and “Hit Monkey,” are currently still on track [...]

  • Star Wars Obi-Wan Kenobi movie

    After 'Star Wars' Obi-Wan Kenobi Delay, Is the Force Still Strong With Disney Plus?

    The issues on Disney Plus’ Obi-Wan Kenobi series are either a minor stumble or a portent of trouble ahead, depending on who you ask. It was reported on Thursday that series writer Hossein Amini was no longer attached to the project as Disney wished to overhaul the scripts. The move led to pre-production in London [...]

  • The unboxing teaser

    TV News Roundup: HBO Releases 'The Undoing' Teaser

    In today’s TV news roundup, HBO released a teaser for “The Undoing” and Showtime dropped a trailer for “The Trade” Season 2. FIRST LOOKS HBO released a teaser for its forthcoming limited series “The Undoing,“ which will premiere in May. The six-part series based on the novel “You Should Have Known” by Jean Hanff Korelitz, [...]

More From Our Brands

Access exclusive content