×
You will be redirected back to your article in seconds

Fox Sports Promotes Marketing Guru Robert Gottlieb

Robert Gottlieb upped to exec veep of marketing

Fox Sports has promoted senior veep and head of marketing Robert Gottlieb to exec veep of marketing.

Gottlieb, named to his previous position in February, oversees Fox Sports’ consumer marketing efforts on all platforms and played a key role in this month’s rebranding and launch of national cable sports networks Fox Sports 1 and Fox Sports 2.

“We appointed Robert head of marketing with every confidence that he would maintain the high level of creative excellence that has been a Fox Sports trademark since 1994, elevating our linear and digital assets to new heights,” said Fox Sports co-prexy and COO Randy Freer. “Clearly, he has exceeded our expectations. The marketing campaign for the launch of Fox Sports 1 Robert developed and implemented with his team over the last several months was nothing short of brilliant, helping establish a clear brand identity in a very crowded marketplace.”

Gottlieb joined Fox Sports in 2004 as VP/creative director of on-air promotions.

More TV

  • Christmas Town Hallmark

    Hallmark Faces Holiday Controversy After Rejecting Ad With Same-Sex Couple

    Hallmark Channel this week delivered a sentiment very different from the ones found in its parent company’s greeting cards when its executives questioned an ad showing two women getting married — and barred the commercial from running on its schedule. Zola, a company that offers online wedding registries and wedding planning services, had been running [...]

  • THE BLACKLIST -- "Katarina Rostova (#3)"

    ‘The Blacklist’ Bosses on Delivering the 'Really Intense Family Drama That We've Been Promising for Seven Years'

    SPOILER ALERT: Do not read if you have not yet watched “Katarina Rostova,” the midseason seventh season finale of “The Blacklist.” Since “The Blacklist” began it has been building towards a confrontation between Agent Elizabeth Keen (Megan Boone) and her biological mother, Katarina Rostova (Laila Robbins). That promised confrontation was front-and-center in the seventh season [...]

  • REEF BREAK - "Pilot" - When

    'Reef Break' Canceled After One Season at ABC

    “Reef Break” will not be back for a second season at ABC. The series debuted back in June on the broadcaster and aired 13 episodes, with the finale airing on Sept. 13. It starred Poppy Montgomery as Cat Chambers, Ray Stevenson as Jake Elliot, Desmond Chiam as Wyatt Cole, Melissa Bonne as Ana Dumont and [...]

  • Jeff Shell

    Jeff Shell: Who Is the NBCUniversal Heir Apparent?

    Analytical, decisive, loyal, fair, empowering. Those are just a few of the choice words industry insiders who have worked with incoming NBCUniversal CEO Jeff Shell — set to succeed current chief exec Steve Burke, as Variety exclusively reported — use to describe the longtime media exec.  On Universal’s North Hollywood lot, many insiders who work [...]

More From Our Brands

Access exclusive content