Esquire Network taps marketing, PR execs

Deena Stern to head marketing, Katherine Nelson will run communications

Less than two weeks ago, the G4 transition to Esquire Network was officially announced. Today, the forthcoming cabler for modern men bolstered its exec ranks, tapping Deena Stern and Katherine Nelson for senior-level positions.

Stern will serve as head of marketing, and Nelson head of communications, posts that have their work cut out for them as the April launch of Esquire approaches. Pair will report to Adam Stotsky, who previously served as G4’s general manager, and now stands as Esquire’s g.m.

“Together, Deena and Katherine bring nearly four decades of cable industry experience combined,” Stotsky said. “Both have spent most of their careers helping shape first-in-class brands that appeal to men, which will prove invaluable as we build the Esquire Network brand. Like the rest of our seasoned team, they are passionate about this network, smart and creative in what they do and dedicated to reaching our audience in new and exciting ways.”

Stern joins Esquire from Comedy Central, where she served as veep of brand marketing for over five years. Before that, the cable vet logged 10 years at USA. Nelson heads to Esquire from SpaceX, a private space company where she was veepee of marketing and communications. Before that, Nelson was vice president of communications at Discovery Channel.