The newly rebranded Esquire Network is bringing “Late Night With Jimmy Fallon” to its weeknight lineup.
The latenight NBC talkshow will begin airing at 7 p.m. April 24, just two days after NBCUniversal-owned male-skewing G4 officially transforms into Esquire.
Cabler has already announced that NBC laffer “Parks and Recreation” will also be part of programming mix, as well as former Starz comedy “Party Down.”
As for the arrival of “Late Night,” network topper Adam Stotsky said, “Jimmy’s sharp wit, relaxed style and natural charm make him exactly the kind of guy Esquire Network viewers want to spend time with, and his show the perfect choice to lead in to our primetime.”
From Universal Television and Broadway Video, “Late Night With Jimmy Fallon” is exec produced by Lorne Michaels. Mike Shoemaker is showrunner and Gavin Purcell is producer.
Rebrand was initiated as a way for Esquire to attract a high-income upscale male demo.
