You will be redirected back to your article in seconds

Don Lemon Has Choppy Launch In CNN’s 11 PM Slot

Time Warner outlet tests popular anchor in "11th Hour"

CNN’s popular host Don Lemon is experiencing a little turbulence during his early days as host of the network’s 11 p.m. trial balloon, “11th Hour.” In other words, his ratings are up and down.

An average of 213,000 viewers watched Lemon’s debut telecast last Monday, according to preliminary figures from Nielsen, followed by 235,000 on Tuesday and 166,000 on Wednesday. A companion half-hour, “ICYMI,” drew an average of 177,000 on December 2, 265,000 December 3 and 163,000 on December 4. Not all the telecasts attracted the minimum number of viewers in the demographic preferred by advertisers, viewers between 25 and 54. The shows did not air on Thursday and Friday, pre-empted by special programming centered on the death of Nelson Mandela.

Lemon is hosting the half-hour show for three weeks while Erin Burnett is on maternity leave, and CNN is running a companion half-hour, “ICYMI,” at 11:30 p.m.; repeats of her “Outfront” typically hold forth in the time slot. The program is not expected at present to become a permanent part of CNN’s schedule.

The move appears to be something of an experiment for the Time Warner-owned cable-news outlet to see how Lemon fares in and around the primetime schedule. In Burnett’s absence, Lemon is slated to host “11th Hour” for three weeks. Lemon, who has hosted a weekend edition of “CNN Newsroom,” will also substitute for Burnett during the weeks of December 23, December 30 and January 6, CNN said. Jake Tapper will host “Outfront” during the weeks Lemon is anchoring in late-night.

Competing programs on Fox News Channel and MSNBC trump viewership of “11th Hour.”A rerun of “All in with Chris Hayes” on MSNBC drew an average of 338,000 on Lemon’s debut night, while a repeat of Fox News Channel’s “O’Reilly Factor” drew an average of about 1.28 million, according to Nielsen.

CNN’s eyes may be looking to see if Lemon can draw more people at that time than the Erin Burnett reruns that have recently been airing there. Judging a new program after its first three days may be premature, of course, but according to Nielsen,”11th Hour” on its own is not bringing an increase of viewers to the time period. “Outfront” reruns had been drawing an average of 414,000 viewers, Nielsen said.

Last Tuesday night, “11th Hour” and “ICYMI” drew average audiences of 235,000 and 265,000, respectively, an increase from one program to the next that could bode well if the programs can duplicate the feat when they return to the air.

More TV

  • THE MASKED SINGER: The Leopard in

    TV Ratings: 'The Masked Singer' Rebounds, Easily Wins Wednesday

    After sinking to a series low last week, “The Masked Singer” bounced back in the Wednesday night TV ratings. The Fox show jumped 15% among adults 18-49 from a 1.65 rating to a 1.9, and gained over 1 million total viewers from last time around to end up with 6.7 million. However, it remains to [...]

  • Chuck Lorre, Scott Stuber to Keynote

    Chuck Lorre, Scott Stuber to Keynote Variety Innovate Summit

    “The Big Bang Theory” co-creator and TV producer Chuck Lorre and the head of Netflix Films Scott Stuber will keynote Variety’s Innovate Summit presented by PwC on Dec. 5 in Los Angeles. Lorre will share the career experiences that lead to his co-creating and executive producing “The Big Bang Theory,” “Young Sheldon” and “Mom.” Lorre’s extensive [...]

  • Devesh Raj Replacing Carsten Schmidt as

    Devesh Raj Replacing Carsten Schmidt as Sky Deutschland CEO

    Devesh Raj will take the helm at Comcast-owned Sky Deutschland, replacing Carsten Schmidt, who has stepped down and will leave at year-end. Devesh joined Sky as COO last summer after Comcast took over the European pay-TV giant. Prior to Sky he was at Comcast in the U.S. for five years in a strategy role. Schmidt [...]

  • Cardi B

    Pepsi Enlists Cardi B for Its Own Version of Holiday Gift Giving

    Pepsi is known for its Super Bowl half time show and celebrity-laden commercials. Now it wants to burnish a reputation for holiday cheer. The soda-maker will help consumers give cash gifts to friend and family members through a digital scratch-off game that can be sparked via QR codes found across 12 packs of Pepsi, Diet [...]

  • Elizabeth Warren, Pete Buttigieg. Democratic presidential

    CNN Will Simulcast PBS Democratic Debate in December

    CNN said it will simulcast the Democratic debate slated to take place in December that is being hosted by PBS NewsHour and Politico, a move that will likely bring more attention and audience to the event. PBS plans to broadcast the debate December 19 from Loyola Marymount University in Los Angeles. At this point in [...]

  • Peppa Pig

    U.K. Competition Watchdog to Examine Hasbro's $4 Billion Deal for Entertainment One

    Britain’s competition watchdog will investigate Hasbro’s $4 billion takeover of Entertainment One. The Competition and Markets Authority said Thursday that it would examine whether the intended acquisition of eOne would result in a “substantial lessening of competition” under U.K. rules. The CMA was deeply involved in scrutinizing the sale of Sky, which was ultimately bought [...]

  • Democratic presidential candidate South Bend, Ind.,

    MSNBC and Washington Post Air Strong, Substantial Democratic Debate (Column)

    The Democratic party primary debate in Atlanta ran long (by about 20 minutes) and had a crowded stage of 10 candidates — and yet, relatively speaking, flew by efficiently. After a passel of debates that had been wildly oversubscribed and caught fire more for personality conflict than policy difference, the MSNBC and Washington Post debate [...]

More From Our Brands

Access exclusive content