×
You will be redirected back to your article in seconds

At Stalemate with DirecTV, Pac-12 Launches Campaign for Subscribers to Switch

No deal expected in 2013-14

With negotiations remaining at a stalemate with DirecTV, the Pac-12 Networks has focused its energies on a new advertising campaign that aims to convince subscribers to the satellite distributor to drop it for an alternative that carries the college sports channels.

Using print, digital, billlboard, radio and TV spots, the campaign launches today, 17 days before the first college football telecast of the season on the Pac-12 channels, and encourages DirecTV viewers to switch to such outlets as Cox, Dish or Time Warner Cable.

Including 35 football games, the Pac-12 Networks will show more than 750 live events this year, 200 more than 2012-13.

“We realize this is affecting many of our fans, and we share their frustration,” said Pac-12 Networks president Lydia Murphy-Stephans. “We built the Pac-12 Networks to give fans unprecedented access to their favorite teams and sports on TV, and with just two weeks before the fall sports schedule begins DirecTV continues to deny them that access.”

In late July, Pac-12 commissioner Larry Scott told reporters at the conference’s media day that no deal with DirecTV is expected to be completed in 2013-14.

One problem the Pac-12 faces is that many fans of the network are also fans of the NFL, and DirecTV is the exclusive provider of the NFL Sunday Ticket package – at least until that deal expires at the end of the 2014 season. DirecTV CFO Patrick Doyle said in March that the company would be willing to absorb a cost increase on the DirecTV deal, but that at a certain point it would “think about not carrying it or go nonexclusive,” according to AdWeek.  Earlier this month, Doyle said that DirecTV was having “constructive discussions” with the NFL.

In a statement on its website, DirecTV said it is looking out for its customers with regards to the Pac-12: “DirecTV wants to make Pac-12 Network available to the fans who want it. To do that, Pac 12 either needs to agree to a price to make it affordable for all of our customers, as we’ve offered and done with dozens of other sports networks, or allow Pac 12 fans to buy the network separately or purchase individual games on demand. Unfortunately, Pac 12 has refused all of these options. Regardless, we stand ready to agree to add the network if they propose a deal that’s fair.

The Pac-12 has complained that DirecTV won’t accept the same terms the other distributors have.

More TV

  • R. Kelly

    R. Kelly Accusers Detail Abuse, Reveal Evidence on 'Dateline'

    The continuing controversy surrounding R. Kelly, including allegations of sexual abuse by a number of women over three decades, was the focus of Friday’s episode of “Dateline.” Speaking to accusers Sparkle, Jerhonda Pace and parents Tim and Jonjelyn Savage, among others, NBC’s Andrea Canning heard more harrowing tales of abduction and sexual misconduct on the part [...]

  • Kenan Thompson

    NBC Orders Comedy Pilots 'Saving Kenan' and 'Like Magic'

    NBC has ordered comedies “Saving Kenan” and “Like Magic” to pilot. “Saving Kenan” is a single-camera comedy starring “Saturday Night Live” veteran Kenan Thompson as a “newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives.” Jackie Clarke will serve as writer and [...]

  • The First -- "The Choice" -

    'The First' Canceled at Hulu After One Season

    Hulu has grounded the space exploration drama “The First” after one season, Variety has confirmed. The series hailed from Beau Willimon and starred Sean Penn and Natascha McElhone in Penn’s first regular television role. “The First” was set in the near future and followed the first human mission to Mars. Hulu gave the show a straight-to-series order in [...]

  • Nicole Maines Supergirl Trans Hollywood Portrait

    TV Roundup: 'Supergirl' Drops First Look at Nicole Maines as TV's First Trans Superhero

    In today’s TV News Roundup, The CW releases a first look at Nicole Maines on “Supergirl” and Variety unveils an exclusive look at Gabriel Iglesias’ new comedy special.  FIRST LOOKS truTV has released the first trailer for season 2 of Emmy-nominated series “At Home with Amy Sedaris.” The variety sketch comedy returns Tuesday, Feb. 19 at [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Fyre Festival Documentaries: The 10 Most

    Fyre Festival Documentaries: The 10 Most Outrageous Moments

    It is perhaps only fitting that two documentaries about the disastrous Fyre Festival, one of the most high-profile fraudulent failures in history, would arrive during the same week — a fitting cap on a tragicomedy of errors that, as both films outline in excruciating detail, unfolded like a slow-motion plane crash in the spring of [...]

More From Our Brands

Access exclusive content