Transmedia Event ‘Defiance’ Opens to 2.7 Million for SyFy

Series from Universal and Trion Worlds tied to the videogame of the same name

Defiance cancelled
Joe Pugliese/Syfy

Syfy’s multi-platform event “Defiance” on Monday drew the best ratings for a scripted series premiere on the network in years.

Nielsen estimates that the two-hour debut averaged 2.7 million viewers overall, the largest audience for the debut of a series on the network since “Warehouse 13” in 2009. It also had the net’s largest tune-in among adults 18-49 (1.3 million) since the bow of “Eureka” in 2006.

The series is from Universal Cable Productions and Trion Worlds, who are producing a MMO video game of the same name tied to the series. Since launching worldwide on April 2, Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

The “Defiance” series is NBCUniversal’s biggest day-and-date launch ever, premiering in over 55 countries on Monday and today, including the U.K., Canada, Germany and France.

The series will air in its regular 9 p.m. timeslot beginning next week, followed by the season premiere of “Warehouse 13.”