Comedy Central is “certifying” stand-up clubs around the country, giving them the net’s seal of approval.
Clubs that are selected will be recognized on the cabler’s website and receive on-air promotion. Touring comedians who have appeared on the net will be highlighted and promoted on the website as well when they appear at the “certified” clubs.
For tourists visiting an unfamiliar city, the cabler believes a recognized club will be in an advantageous position in drawing a crowd.
Links to buy tickets at “certified” clubs will also be available on the net’s website.
“Through this new venture, local comedy clubs will be able to showcase and market their venues on a national scale via our massive promotional footprint and Comedy Central will be able to extend its brand on-the-ground by directly engaging fans where they live,” said Mitch Fried, exec VP of Comedy Central Enterprises.
Among the clubs receiving acknowledgement are Caroline’s on Broadway in New York and the Improv in Hollywood.