×
You will be redirected back to your article in seconds

Comcast tops in veeps, but not in Carson Ratio

How many VPs does it take to screw in a light bulb?

In network broadcasting, more than you might think. For 30 years, Johnny Carson skewered NBC for the number of vice presidents at the Peacock.

Although Carson is gone, the veeps remain.

According to Standard & Poor’s Corporation Records, Comcast Corp. has 56 people with the title executive VP or senior VP. That’s tops among the parent companies of the four major U.S. broadcast nets. News Corp., parent of Fox, is a distant second with 28 execs holding those titles. CBS counts only 17 exec VPs and senior veeps. And the Mouse House, owner of ABC, has a mere 13.

Since none of these companies is a pure broadcast network, some of these execs may oversee cable systems (Comcast), theme parks (Disney) or newspapers (News Corp.). Even CBS, the closest thing to a pure broadcast net, owns billboards.

Still, it’s instructive (though some may say specious) to look at the companies’ December-quarter 2012 revenues per person in these job titles. Let’s call it the Carson Ratio, whereby the higher the number, the more a company takes in per executive VP and senior VP.

Thus, despite having the highest quarterly revenue, Comcast has the second-lowest Carson Ratio — a dismal $284.6 million per exec. Disney, by this measure, is the most efficient, producing $872.4 million per upper-level veep.

The big question: After Comcast completes its buy of the remainder of NBC, will there be more or fewer veeps? A quip measure of value
Company revenue per executive VP and senior VP
Company (Net)Dec. quarter revenue*No. of exec./sr. veepsCarson Ratio*Walt Disney (ABC)$11,341 13$872.4News Corp. (Fox)$9,425 28$336.6Comcast (NBC)$15,937 56$284.6CBS Corp. (CBS)$3,698 17$217.5
*in millions – Sources: Company reports; S&P Corporation Records

Popular on Variety

More TV

  • David Goodman

    WGA West's David Goodman on Agency Strategy: 'We'll Start Meeting as Soon as Possible'

    David Goodman, who was resoundingly re-elected president of the Writers Guild of America West on Monday, said the guild plans to meet with several talent agencies soon in an effort to ease the impasse over packaging fees and affiliated production. “Many agencies had indicated that they wanted to wait to see the results of the [...]

  • THE TITAN GAMES -- "The Titan

    'Titan Games' Renewed for Season 2 at NBC

    NBC has renewed the Dwayne Johnson-hosted competition series “The Titan Games” for a second season. The series features men and women battling opponents in head-to-head physical challenges designed by Johnson. Winners advance to Mt. Olympus, a test of speed, strength, agility and endurance. “When we launched ‘The Titan Games,’ we set out to create an [...]

  • David Goodman

    David Goodman Re-Elected President of Writers Guild of America West

    David Goodman has been convincingly re-elected to a two-year term as president of the Writers Guild of America West, beating Phyllis Nagy in a bitter contest that became a referendum on the guild’s ongoing battle with talent agents. Goodman received 4,395 votes to Nagy’s 1,282 in an election that yielded record turnout among the WGA [...]

  • first wives club BET

    TV Review: 'The First Wives Club' on BET Plus

    Launching a series based on a beloved property is harder than it seems. On the one hand, you get the immediate boost of name recognition to lure in preexisting fans. On the other, straying too far from the plot and/or spirit of the original risks sparking their righteous wrath. It’s a tricky balance to strike, [...]

  • Thomas Golubic GMS Conference

    Guild of Music Supervisors President: 'The Economics of the Job Don't Work Anymore'

    The Guild of Music Supervisors (GMS) hosted its 5th annual “State of Music in Media” conference on Saturday, Sept. 15, at the Los Angeles Film School. Featuring a wide array of panel discussions on all manner of issues related to music in film, television and advertising, the confab drew top composers, music supervisors, licensing and [...]

  • Christopher Eccleston Anorexia

    Christopher Eccleston Reveals He Was 'Very Ill' With Anorexia While Filming 'Doctor Who'

    “Doctor Who” actor Christopher Eccleston has opened up about his anorexia, body dysmorphia and suicidal thoughts. Eccleston, who played the ninth incarnation of the Doctor, made the revelations in his forthcoming autobiography “I Love the Bones of You: My Father and the Making of Me.” “Many times I’ve wanted to reveal that I’m a lifelong [...]

More From Our Brands

Access exclusive content