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Comcast and NBCU Tap Exec to Lead Cross-Company Promo Efforts

After shuffle in NBCU's top ranks, Maggie McLean Suniewick put in charge of integrating Peacock assets and cable operations

Comcast and NBCUniversal appointed Comcast programming exec Maggie McLean Suniewick to head efforts to develop new marketing programs that better sync up the Peacock’s diverse assets with the nation’s largest cable operator.

As senior VP of strategic integration, Suniewick will report to both NBCU chief Steve Burke and Comcast Cable president and CEO Neil Smit. Suniewick will be responsible for leading NBCU’s Symphony cross-marketing initiatives across the entire company’s properties and with Comcast.

Suniewick takes over running Symphony after Page Thompson, previously NBCU’s exec VP of strategic integration, last month was named president of international operations for Universal Parks. Separately, Lauren Zalaznick, to whom Thompson had reported, ankled in late September after 12 years at the company. Burke earlier this year had put Zalaznick — the exec who built Bravo into a cable dynamo — in charge of identifying and executing new business opportunities for NBCU, which included oversight of the Symphony initiative.

Those moves are among the latest in NBCU’s reshuffling of senior ranks. Telemundo president Emilio Romano left the Peacock-owned Hispanic programmer earlier this month, while Burke put longtime Comcast/NBCU exec Jeff Shell in charge of NBCU’s Universal film operations.

In her new role, Suniewick is tasked with identifying “creative, technological and strategic opportunities” between Comcast and NBCU’s portfolio, including broadcast and cable networks, Universal studio and theme parks, television production operations and TV stations group.

The Symphony strategy is designed to promote NBCU’s programming, movies and events as well as Comcast’s products and services to consumers. For example, NBC promoted its fall series across the broadcast and cable portfolio and Comcast platforms, including “The Voice” and “The Blacklist.” Universal tapped NBCU and Comcast to market “Despicable Me 2,” which the studio has said is the most profitable film in its 100-year history, raking in $800 million in worldwide box office.

Suniewick was named VP of programming for Comcast Cable in 2010, where her duties included overseeing the MSO’s TV Everywhere implementations. From 2006 to 2010 she was VP of strategy and development for Comcast Interactive Media, focusing on online distribution of content.

Prior to joining Comcast in 2006, Suniewick spent seven years with Oxygen Media, where she helped launch the network in February of 2000.

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