You will be redirected back to your article in seconds

College Basketball Ratings on Turner, CBS Best in 23 Years

Sunday numbers exceptionally strong, surging more than 20% from the comparable day in 2012

The 2013 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports is off to a strong ratings start, earning the highest opening-week average in 23 years.

According to Nielsen, coverage across TBS, CBS, TNT and truTV is averaging a 6.3 household rating/14 share — up 5% from last year at this point. No March Madness has rated higher since 1990, when the tournament expanded to its current format.

On Sunday, all four telecast windows were up vs. the comparable day of a year ago, including 20% in three of the four. The biggest increase came for the first primetime window (games spanning from 5:15-9:15 p.m. ET), where Sunday’s 11.8/22 was up 26% over last year’s 9.4/18 and the highest since 1991 (12.1/24). That window included the game between traditional powers North Carolina and Kansas on CBS.

Action continues Thursday, with CBS skedded to air the championship game on April 8.

More TV

  • THE TONIGHT SHOW STARRING JIMMY FALLON

    Jimmy Fallon, T-Mobile Will Send 'Tonight Show' to Central Park

    The 2013 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports is off to a strong ratings start, earning the highest opening-week average in 23 years. According to Nielsen, coverage across TBS, CBS, TNT and truTV is averaging a 6.3 household rating/14 share — up 5% from last year at this point. […]

  • Gabrielle Carteris SAG AFRA PRESIDENT

    SAG-AFTRA Members Ratify Deal on Non-Primetime Television

    The 2013 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports is off to a strong ratings start, earning the highest opening-week average in 23 years. According to Nielsen, coverage across TBS, CBS, TNT and truTV is averaging a 6.3 household rating/14 share — up 5% from last year at this point. […]

  • Aretha Franklin Patti LaBelle

    Fox News Mistakenly Uses Patti LaBelle Photo in Aretha Franklin Tribute

    The 2013 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports is off to a strong ratings start, earning the highest opening-week average in 23 years. According to Nielsen, coverage across TBS, CBS, TNT and truTV is averaging a 6.3 household rating/14 share — up 5% from last year at this point. […]

  • 'The Alienist' Keeps 2018 Limited-Series Emmy

    'The Alienist' Will Keep 2018 Limited-Series Emmy Nominations Despite Renewal

    The 2013 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports is off to a strong ratings start, earning the highest opening-week average in 23 years. According to Nielsen, coverage across TBS, CBS, TNT and truTV is averaging a 6.3 household rating/14 share — up 5% from last year at this point. […]

  • Starz Sets 'Outlander' Season 4 Premiere

    TV News Roundup: Starz Sets 'Outlander' Season 4 Premiere Date

    The 2013 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports is off to a strong ratings start, earning the highest opening-week average in 23 years. According to Nielsen, coverage across TBS, CBS, TNT and truTV is averaging a 6.3 household rating/14 share — up 5% from last year at this point. […]

More From Our Brands

Access exclusive content