According to Nielsen estimates, CNN’s weeknight lineup averaged just 385,000 viewers from Oct. 28-Nov. 1 — its smallest audience since it went up against the Summer Olympics nearly 15 months ago. Its audience was also the smallest for the network since Jeff Zucker became president of CNN Worldwide in January.
For the the five-night period, CNN finished well behind leader Fox News Channel (2.37 million) and wasn’t even close to No. 2 MSNBC (683,000). It did beat out sister network HLN (290.000).
In the key news demo of adults 25-54, CNN also hit a 15-month low, with its 95,000 viewers on average about one-fourth of what FNC drew (377,000).
CNN got a boost two weeks ago with two-hour primetime whale documentary “Blackfish” (472,000 viewers), but these specials can’t air every night. Its primetime lineup, including programs fronted by Anderson Cooper and Piers Morgan, hasn’t been working for a while.