After a decent premiere a week ago, CNBC’s new weekly primetime business-makeover reality show “The Profit” took a tumble in the ratings Tuesday.
Nielsen estimates that “The Profit,” in which entrepreneur Marcus Lemonis pumps his own cash into a struggling business in a bid to turn it around, averaged 56,000 viewers in the adults 25-54 demo in its second episode — down a steep 64% from the 157,000 it pulled for its premiere. It held up better in total viewers, but the show’s overall audience of 173,000 still represented a 32% decline from the premiere’s 254,000.
By comparison, in the month of July, stripped weeknight series “American Greed” averaged 112,000 adults 25-54 and 252,000 viewers overall in the same 10 o’clock hour for CNBC. And in the 11 p.m. hour during July, “Mad Money” averaged 41,000 adults 25-54 and 103,000 viewers overall.
“The Profit” is CNBC’s latest attempt at finding an unscripted hit, having yanked “Crowd Rules” in May after just two low-rated outings. “Crowd Rules” premiered to a mere 47,000 viewers, though, so by that low bar, “The Profit” is still looking OK.
Overall for the month of July, according to Nielsen, CNBC averaged 77,000 adults 25-54 in primetime (down 3% from last year) and 196,000 total viewers (up 13%, thanks to a strong showing this year among adults 55-plus).
Banijay Group is on the verge of sealing a deal for production and distribution powerhouse Endemol Shine, sources tell Variety. Vivendi-backed Banijay and Endemol Shine’s joint owners, Disney and Apollo, are understood to have scheduled a meeting for Thursday after talks accelerated in recent days, with Banijay now on the brink of finally closing a [...]
Discovery is making a free-streaming play in the U.K. and Ireland with the launch of Dplay. The ad-supported service launches this week. It will be programmed with content from Discovery’s bouquet of free-TV channels in the U.K., which includes Quest, Food Network, and former UKTV brands Really and Home. The lineup of launch titles includes: [...]
The climax of this year’s Canneseries came, appropriately enough, at its end, Ep. 1 of Russell T. Davies’ “Years & Years,” its final series, which played at its closing gala, concluded. There was a brief silence and then a barrage of applause. The audience knew,if comments from spectators made as they walked out of Cannes [...]
Jimmy Kimmel kicked off his annual weeklong residency in Brooklyn on Monday night with two of the east coast’s biggest music stars: Bruce Springsteen and Alicia Keys. For the fifth year, Kimmel’s studio moved from Los Angeles to the Brooklyn Academy of Music’s theater where he taped his show in front of a live studio [...]
Amazon’s upcoming “Lord of the Rings” series has cast Joseph Mawle in a main role, Variety has confirmed with sources. Mawle joins previously announced cast members Will Poulter and Markella Kavenagh. Official details of Mawle’s characters are being kept under wraps, but sources say he will play a villain named Oren. Amazon declined to comment. Reps [...]
In today’s TV news roundup, “She-Ra and the Princess of Power” Season 4 adds Jacob Tobia, and The Weather Channel announces the premiere date for its climate change special with the 2020 Democratic presidential candidates. CASTING Jacob Tobia has joined Netflix‘s “She-Ra and the Princess of Power.” Voicing Double Trouble, Tobia joins Aimee Carrero, Karen Fukuhara, [...]
Who will watch the Watchmen? Turns out 1.5 million people, that’s who. The debut of the highly anticipated HBO series delivered that many sets of eyeballs across all the premium cabler’s platforms on Sunday night. For comparison, Sunday’s premiere was up 21% in linear on last week’s “Succession” season finale, and up 20% from the [...]