CBS, TVGN Deal Kicks Off With ‘Young and the Restless’

Top-rated sudser will transition to the cable network from Soapnet this summer

Young and the Restless

The pact between TV Guide Network and CBS bore its first fruit, as TVGN announced today that it will be the exclusive basic-cable home for top-rated Eye sudser “The Young and the Restless.”

Program will transition to TVGN from its current cable residence on Soapnet this summer, airing day-and-date encore broadcasts in its established 7 p.m. timeslot.

Young and the Restless” recently celebrated 40 years on CBS, and stands as the top daytime drama in the space’s key demos, women 18-49 and women 25-54. TVGN aims to target these demos as well and hopes, along with CBS, that they will follow when “Young and the Restless” migrates to the cabler.

“Young and the Restless” averaged roughly 500,000 viewers on Soapnet last week, proving that there is an established viewership for the program on a smaller cable net outside of its premiere broadcasts on CBS. The Sony Pictures TV sudser has been Soapnet’s No. 1 series for five consecutive years.

Last week, CBS purchased a 50% stake in TVGN, partnering with Lionsgate, which owns the other half. Move gives the Eye a stronger presence in the cablesphere, as TVGN boasts a subscriber base of about 80 million homes.