×
You will be redirected back to your article in seconds

CBS Has Seen Minimal Ratings Effect From Time Warner Blackout

Overall numbers unchanged, though 'Under the Dome' took a tumble in L.A.; 'Big Brother' flat

One week after Time Warner Cable blacked out its stations in three major markets, CBS is reporting a minimal bottom-line effect on its ratings.

Compared to the seven-day period during the week prior to the blackout, CBS was down only 0.2% in total viewers and was unchanged in adults 18-49, according to Nielsen data analyzed by CBS. The Eye was also up vs. the same week last summer, though it was up against NBC’s coverage of the Olympics a year ago at this time.

“Big Brother,” which because it airs three times a week is a good measuring stick, averaged the same 2.3 rating in adults 18-49 during the first week of the blackout as it did the prior week. It was similarly on par in total viewers (6.6 million vs. 6.7 million).

One show that did seem to be impacted, though, was top-rated summer original “Under the Dome.” The drama was down 7% week to week in adults 18-49 (2.6 on Aug. 4 during the blackout vs. a 2.8 on July 29), with much of that damage traceable to declines in Dallas (off 19% in adults 18-49, 3.0 vs. 3.7) and Los Angeles (off 58%, 0.8 vs. 1.9); ratings for the New York market were off just 5% (1.9 vs. 2.0).

The declines in the markets blacked out by Time Warner came even though other top 10 markets — Chicago, Philadelphia and Houston — were all up this past Monday vs. the one before the blackout started.

August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible. Of course, that all changes in September, when CBS begins its coverage of the NFL regular season and launches its new fall lineup.

More TV

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

  • CNN Lays Off Some Health Journalism

    CNN Lays Off Some Health Journalism Staffers

    CNN has laid off a handful of staffers from its health-journalism unit after deciding to place its health, climate and Southeastern newsgathering operations under a single aegis. ” As part of the normal course of business, our newsgathering team made a small restructure earlier this week that ultimately impacts 6-7 employees within CNN’s Health Unit,” [...]

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

More From Our Brands

Access exclusive content