×

CBS Has Seen Minimal Ratings Effect From Time Warner Blackout

Overall numbers unchanged, though 'Under the Dome' took a tumble in L.A.; 'Big Brother' flat

One week after Time Warner Cable blacked out its stations in three major markets, CBS is reporting a minimal bottom-line effect on its ratings.

Compared to the seven-day period during the week prior to the blackout, CBS was down only 0.2% in total viewers and was unchanged in adults 18-49, according to Nielsen data analyzed by CBS. The Eye was also up vs. the same week last summer, though it was up against NBC’s coverage of the Olympics a year ago at this time.

“Big Brother,” which because it airs three times a week is a good measuring stick, averaged the same 2.3 rating in adults 18-49 during the first week of the blackout as it did the prior week. It was similarly on par in total viewers (6.6 million vs. 6.7 million).

One show that did seem to be impacted, though, was top-rated summer original “Under the Dome.” The drama was down 7% week to week in adults 18-49 (2.6 on Aug. 4 during the blackout vs. a 2.8 on July 29), with much of that damage traceable to declines in Dallas (off 19% in adults 18-49, 3.0 vs. 3.7) and Los Angeles (off 58%, 0.8 vs. 1.9); ratings for the New York market were off just 5% (1.9 vs. 2.0).

The declines in the markets blacked out by Time Warner came even though other top 10 markets — Chicago, Philadelphia and Houston — were all up this past Monday vs. the one before the blackout started.

August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible. Of course, that all changes in September, when CBS begins its coverage of the NFL regular season and launches its new fall lineup.

More TV

  • How Cooking-Travel Shows Are Changing TV

    How Cooking-Travel Shows Are Changing TV

    Toyo hunches over his street food stove, cooking tuna with a blow torch, stopping to light his cigarette with it and produce a cheeky grin. The Japanese chef, who owns a roadside stand in the city of Osaka, is one of many highlighted in the Netflix series “Street Food.” Over the course of 30 minutes, [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Leaders Approve Proposal for New Film-TV Contract

    The SAG-AFTRA national board has approved proposals for a successor deal to its master contract covering feature film and primetime television — a key step in the upcoming negotiations cycle with companies. The board approved the package Saturday with the performers union declining to reveal any specifics — its usual policy. The board established the wages [...]

  • Shannen Doherty'Jennie Garth: A Little Bit

    Shannen Doherty Joins 'Riverdale' Season 4 in Luke Perry Tribute

    “Riverdale” is planning to make a special tribute to Luke Perry. The show’s executive producer Roberto Aguirre-Sacasa announced at Comic-Con that Shannen Doherty, Perry’s longtime friend and “Beverly Hills 90210” co-star, will guest star in the season 4 premiere. The tribute episode will “reflect Perry’s enduring legacy and the indelible imprint his character” Fred Andrews [...]

  • Supernatural CW

    'Supernatural' Team Gets Emotional Final Season Sendoff at Comic-Con

    The cast and creative team of “Supernatural” bid a fond farewell to the attendees of San Diego Comic-Con on Sunday. At the show’s final panel in the gargantuan Hall H, the team thanked the fans for all of their support over the years as the series prepares to enter its final season. “I’m trying not [...]

  • Alicia Rodis photographed by Alicia Rodis

    SAG-AFTRA Moves to Standardize Guidelines for Intimacy Coordinators

    SAG-AFTRA is moving to standardize guidelines for intimacy coordinators as part of an effort to establish policies for union members when their work involves nudity and simulated sex. “Our goal is to normalize and promote the use of intimacy coordinators within our industry,” said SAG-AFTRA president Gabrielle Carteris. “Intimacy coordinators provide an important safety net for [...]

  • SDCC TV News Roundup: Syfy Releases

    SDCC TV News Roundup: Syfy Releases 'The Magicians' Season 5 Clip (Watch)

    In today’s SDCC TV news roundup, Syfy shares a clip from “The Magicians” Season 5, and Amazon sets the Season 4 premiere of “The Expanse.” CASTING Julie Gonzalo and Staz Nair have joined the cast of “Supergirl” for its upcoming fifth season. Gonzalo will portray iconic DC character Andrea Rojas aka Acrata, a polished businesswoman [...]

  • Doom Patrol -- Ep. 101 --

    'Doom Patrol' Renewed, Season 2 to Stream on DC Universe and HBO Max

    “Doom Patrol” has been renewed for a second season and will soon be available outside of DC Universe. At San Diego Comic-Con, series executive producer Jeremy Carver and star Diane Guerrero announced not only that the show will be back for another season but also that it will be available on HBO Max, the upcoming [...]

More From Our Brands

Access exclusive content