Cartoon Network will air sister network CNN’s original halfhour documentary “The Bully Effect” without commercials on April 28.
The presentation, part of Cartoon Network’s “Stop Bullying: Speak Up” initiative, will be accompanied by an online Q&A with bullying prevention expert Rosalind Wiseman. CNN’s Anderson Cooper hosts the documentary and will also participate in a conversation about the subject.
“The Bully Effect,” which will also be available on Cartoon Network’s website beginning April 29, picks up the story of Alex Libby, one of the students featured in Lee Hirsch’s 2012 feature documentary “Bully.”
“For three years now through ‘Stop Bullying: Speak Up,’ Cartoon Network has served to provide valuable resources and materials to help educate and empower kids to speak up whenever bullying occurs,” said Cartoon Network prexy/COO Stuart Snyder, “‘The Bully Effect’ (goes) one step further, demonstrating how powerful empathy and understanding can be in helping to turn someone’s life around.
“I hope this program will encourage sensitive, open dialogue between kids, their parents and teachers and continue to show the impact when one speaks up against bullying.”
Charlie Moore is the exec producer of “The Bully Effect.”
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