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Cartoon Network, Lego Partner for Multi-Platform ‘Mixels’ Franchise

Franchise to span across television, digital and mobile gaming platforms

Cartoon Network and The Lego Group have teamed for “Mixels,” a franchise venture that will feature animated content, digital gaming experiences and a collectible building toy concept.

Toon content from “Mixels” — featuring the small Mixel creatures that can mix and combine with one another — will air on Cartoon Network along with the cable net’s website, and affordable “Mixels” building sets will roll out in three waves next year. A mobile game will also accompany the launch of “Mixels” in 2014.

The inception of the “Mixels” intellectual property is billed as a truly collaborative effort between Cartoon Network and Lego.

“This is the next step in the evolution of Cartoon Network Studios and the way we develop original IP,” said Rob Sorcher, chief content officer, Cartoon Network. “Bringing together world-class animators and game developers with Lego content and product design teams at the earliest stages of creation proved to be an energizing collaboration, showcasing the creative strengths of both brands.”

Partnership with Cartoon Network is just another step made by Lego into the showbiz realm. Lego is currently prepping the release of stop-motion animation pic “The Lego Movie,” which hails from Warner Bros. and was featured at Comic-Con. Film is slated to bow in February.

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