Bravo has picked up the keys to a new property — and it’s by the beach.
The NBCU cable network is adding to its thriving “Million Dollar Listing” franchise with “Million Dollar Listing Miami,” a luxurious, seaside edition of the reality format. Show joins the Los Angeles and New York iterations of the real estate show on Bravo’s lineup, and will hail from World of Wonder Prods., the shingle behind the entire “Million Dollar Listing” franchise. Fenton Bailey, Randy Barbato, Tom Campbell and Eric Detwiler will exec produce.
“This is an incredibly important franchise for us,” said Shari Levine, Bravo’s senior veep of current production and original programming. “‘Million Dollar Listing’ has enormous numbers of viewers…it’s at 1.3 million total for ‘Million Dollar Listing New York,’ and ‘Million Dollar Listing Los Angeles’ will beat that.”
News of the “Miami” series pickup follows Bravo’s announcement of its strongest third quarter ratings in network history, buoyed in part by “Million Dollar Listing” programs, along with “Real Housewives of New Jersey.” “Million Dollar Listing New York” was recently renewed for a third season, and “Million Dollar Listing Los Angeles” is expected to be renewed for a seventh season, according to sources. The franchise has been on Bravo’s lineup since 2006, and Levine notes that the program “skews evenly” across men and women.
Other cable networks have begun eying the real estate space for unscripted shows since “Million Dollar Listing” launched. Esquire TV, for one, has “Risky Listing” lined up for a November debut on the modern male cabler. Series will follow the Gotham nightlife real estate scene.
Levine, though, is confident that “Million Dollar Listing” will remain defined in the genre.
“‘Million Dollar Listing New York,’ ‘Los Angeles’ and now ‘Miami’ are distinctive shows,” Levine stated. “The other shows are not as glamorous, and the personalities of the agents are not as large and fun. It’s really about the characters within the shows, along with the real estate you’re seeing, and the storytelling.”
“Million Dollar Listing Los Angeles” is set to wrap its sixth season tonight on Bravo at 9 p.m. Check out a sneak peek of the finale here.