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Big push for CBS this Super Bowl

Wynton Marsalis, others in programming blitz

Wynton Marsalis will host a one-hour CBS special, “New Orleans: Let the Good Times Roll,” at noon on game day as part of the company’s Super Bowl XLVII package, a major collaborative effort across broadcast, cable and online. CBS’ plans include the first-ever live stream of the big game’s halftime show, this year featuring Beyonce.

The broadcaster, Showtime, the CBS Sports Network and the new CBS Sports Radio presented a packed lineup for a week leading up to the game at the Mercedes-Benz Superdome on Feb. 3, including Marsalis’ show, which will explore “the rhythm and soul” of the city “through music, people and love of football.”

CBS said seven hours of pre-game coverage include “Road to the Super Bowl,” “Phil Simms All-Iron Team: Super Bowl Edition” and “The Super Bowl Today” with James Brown, Dan Marino, Boomer Esiason, Shannon Sharpe, Bill Cowher, Greg Gumbel and NFL Insider Jason La Canfora — many of whom flanked CBS Corp. CEO Leslie Moonves and CBS Sports chairman Shaun McManus at the packed press conference held Tuesday at the CBS Broadcast Center in Manhattan to talk up the effort. It’s CBS 18th Super Bowl and its biggest cross-platform effort.

CBS Sports Network will debut its Super Bowl coverage with 50 hours of original programming including an extended post-game show. CBSSports.com will feature a live halftime stream; immediate access to commercials — the price of which hit a record $4 million per spot; and what it says are “alternate camera angles never before available to fans.”

“The Talk” will air a week of live shows from New Orleans. So will the newly rebranded “OMG Insider,” which will live stream from its sister site on Yahoo Screen.

“Talk” co-host Julie Chen called the Super Bowl “the biggest cultural event in the world” and noted that record numbers of women have been tuning in — about 11 million more over the past decade.

On Saturday night, CBS will air a two-hour special awards show, “2nd NFL Honors,” to be hosted by Alec Baldwin.

Asked if the network was trying to involve David Letterman in the Super Bowl hoopla, Moonves said, “That’s a pretty tall order if you know David.” But “We are working on something now. Whether we can pull it off we don’t know yet.”

The coveted post-game spot has been granted to “Elementary,” a move Moonves said “will give us the opportunity to expose it to people who may not have seen it before. We’re putting our best foot forward.” Craig Ferguson of “The Late Late Show” will broadcast from New Orleans after the local news.

Beyonce goes on at halftime. “I actually wanted Janet Jackson but I got voted down,” joked Moonves to a big laugh. The FCC fines imposed on CBS affiliates from Jackson’s bared nipple at the 2004 game was appealed all the way to the Supreme Court, which declined last summer to take it up.

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