Key to the rise was interest in host city New York, whose local market household rating (11.3) was up 16% from last year.
Tune-in peaked late in the game when longtime New York Yankees relief pitcher Mariano Rivera (pictured above) made his final All-Star appearance. In the 10:45 p.m. ET quarter hour, when Fox camera followed Rivera as he left the centerfield bullpen, nearly 12 million were watching.
Overall, this year’s All-Star Game averaged a 3.2 rating/10 share in adults 18-49, matching last year. And in total viewers, the 10.96 million on Tuesday was up 1% from last year’s 10.89 million.
It was the top-rated program on Fox since the season finale of “American Idol” in mid-May.
Detroit led all markets for the game with a 20.3 household rating — more than the triple the game’s overall rating of 6.9 and a 26% increase from last year. The Tigers’ Max Scherzer was the starting pitcher for the American League, and the rating was especially high in Motor City in the game’s opening half-hour.
Other top-rated markets included St. Louis (16.4), Kansas City (13.9), Cincinnati (12.8) and Baltimore (12.6). Boston, Cleveland, Minneapolis and Tampa Bay were among the cities rising more than 10% from last year.