Authentic Entertainment Gives Reality Star Wannabes a Casting Platform

Website launched by 'Honey Boo Boo' producers invites reality TV hopefuls to post vids

IFA 2012 Consumer Electronics Trade Fair

Many viewers of unscripted fare find themselves asking about a show’s wild characters, “Where do they find these people?”

The casting process for reality TV can be as simple as spotting a viral YouTube video, to as extensive and exhausting as scoping out a small town environment or fishing on Craigslist for interested parties.

But Authentic Entertainment is hoping to simplify the process of spotting fresh talent. The shingle behind “Here Comes Honey Boo Boo” has launched casting site MyLifeisaRealityShow.com, a web destination where those interested in reality TV stardom can submit themselves for consideration.

“In a digital age where talent is constantly discovered online, we look forward to discovering hidden gems,” said Lauren Lexton, co-founder of Authentic Entertainment. “MyLifeisaRealityShow.com will serve as a virtual casting hub to give people who have a unique story the opportunity to share a slice of their world with America.”

Launch of the website seems appropriate for the Endemol-owned company that saw “Honey Boo Boo” soar to the pop culture stratosphere last year. Program was conceived after a clip of star Alana Thompson from TLC’s “Toddlers and Tiaras” became a viral sensation online.

While MyLifeisaRealityShow.com could open the casting process to anyone with an Internet connection and vid cam , the next frontier may call for submitted videos to not be private, but rather public — and let online auds sift through what they’d like to see more of on cable TV.

This approach would marry the viral vid element of YouTube with the broad yet controlled casting process Authentic is hoping to achieve with its site.

Until then, Authentic can brace itself for a steady flow of questionable casting vids and enthusiastic wannabes, searching for that lucrative needle in a digital haystack.