Powell will continue to head up Paramount’s digital entertainment branch as well as InSurge Pictures.
The move marks the first appointment since Par started the television division, which will finance and develop television for all platforms for digital episodic content to primetime series.
“Amy has proven herself to be a highly-talented, innovative and creative executive,” said Paramount Chairman & CEO Brad Grey. “Her skill and experience working across all platforms, at engaging audiences, and, most recently her work at Insurge, will be instrumental as we build a versatile television operation.”
Sources say that this new division is not meant to be a new CBS but will act more like what Lionsgate does, which has developed such television shows as “Weeds” and “Mad Men.”
For the past two years, Powell has led Paramount’s digital arm, which brings original serialized content to the web with the goal of that content jumping to other platforms. The exec told Variety that Paramount will be open to inking overall deals with scribes and other television creatives, and that she aims to “have very open doors to the creative community…We want them to look to us as a flexible, nimble TV studio.”
She continued: “The shows that will make us successful are unpredictable and explore rich landscapes, while capturing the cultural zeitgeist today and not being derivative.”
Powell also anticipates aligning Paramount content with Viacom cable nets, as Viacom stands a partner for the studio.