AMA Awards Strong But No Match for Patriots-Broncos on Sunday

Kudocast up sharply from last year; football thriller earns fifth best 'SNF' overnight to date

Tom Brady
Jared Wickerham/Getty Images

It was a two-network ratings battle on Sunday with the American Music Awards scoring well for ABC despite facing one of the biggest “Sunday Night Football” matchups to date for NBC.

Preliminary national estimates for live sports are always subject to revision, but the New England Patriots’ 34-31 overtime victory over the Denver Broncos on “Sunday Night Football” averaged an 8.8 rating/20 share in adults 18-49 and 24 million viewers overall on NBC’s stations from 8:30 to 11. Because ratings peaked past primetime, however, these averages could jump by 15% or more in the nationals.

In Nielsen’s metered-market overnights, the game did a 17.0 rating/28 share — up from last week’s 16.6/27 overnight for Kansas City-Denver, which at the time had become the highest-rated primetime regular-season NFL November game in 17 years. Last week’s game ended up doing a 9.9 rating in adults 18-49 and 26.95 million viewers overall.

Among all of NBC’s “Sunday Night Football” games since the franchise began in 2006, Sunday’s epic comeback by the Patriots, who trailed 24-0 at halftime, ranks fifth. The record is held by an 18.3 overnight rating in Week 17 of last year for a Dallas-Washington contest that determined the winner of the NFC East.

Elsewhere in primetime Sunday, the “2013 American Music Awards” on ABC averaged a good 4.5 rating/11 share in adults 18-49 and 12.9 million viewers overall — up nicely from last year’s soft 3.4 rating in 18-49. This is the best demo score for the kudocast in four years and its second largest overall audience in 11 years. Driving the gain was a huge 86% surge among teens (to 5.4/18), standing as the top show of the night among the Clearasil crowd.

Leading off the night was “America’s Funniest Home Videos” (1.5/4 in 18-49, 6.7 million viewers overall), which was up slightly from last week.

Fox was strong early with the conclusion of its NFL game between the Dallas Cowboys and New York Giants, helping boost “The Simpsons” (2.9/7 in 18-49, 6.6 million viewers overall) and “Bob’s Burgers” (1.9/4 in 18-49, 4.0 million viewers overall) to above-average scores. From 9 to 10 p.m., “Family Guy” (2.2/5 in 18-49, 4.5 million viewers overall) and “American Dad” (1.8/4 in 18-49, 3.8 million viewers overall) were closer to average.

Against the brutal competition, CBS saw below-average scores for “60 Minutes” (1.6/4 in 18-49, 11.0 million viewers overall), “The Amazing Race” (1.5/4 in 18-49, 8.0 million viewers overall) and “The Good Wife” (1.3/3 in 18-49, 9.5 million viewers overall). Closing out the night, “The Mentalist” was up a bit (1.5/4 in 18-49, 10.6 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 7.0/17; ABC and Fox, 3.7/9; CBS, 1.5/4; Univision, 1.2/3; Telemundo, 0.7/2.

In total viewers: NBC, 19.6 million; ABC, 11.4 million; CBS and Fox, 9.8 million; Univision, 3.5 million; Telemundo, 1.5 million.