You will be redirected back to your article in seconds

Advanced Advertising Company Simulmedia Closes $25M Funding Round

Valiant Capital joins roster of upstart firm's investors

In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital.

Others participating include R&R Venture Partners, a new fund created by Dick Parsons and Ronald Lauder, and existing investors Avalon Ventures, Union Square Ventures, Time Warner Investments and Allen & Company.  Simulmedia said it had raised nearly  $59 million since its founding in 2009.

“The new funds will be used specifically to build out our technology, sales and service,” said Dave Morgan, Simulmedia’s founder and chief executive, in a prepared statement.  The company said it turned a profit for the first time this quarter.

Simulmedia helps advertisers better direct where their ads should appear, utilizing anonymous viewer data and other technologies. As more viewers make use of video on demand and streaming video delivered via the Internet, one theory posits that video advertising could be distributed based on new kinds of data to more discrete groups of audience, making TV commercials more relevant to an audience base likely to have more interest in what is being sold and promoted.

 

More TV

  • Talk Conversation - Joel McHale and

    Sarah Silverman and Joel McHale Talk Politics, Standup and Adapting to the Binge-Watching Model

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • Tiffany Haddish

    MTV Looks to Boost Movie & TV Awards With June Move, Tiffany Haddish

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • Atlanta, Game of Thrones, The Americans

    Emmy Nominations 2018: Variety's TV Critics on Their Dream Picks

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • Live From Lincoln Center: Falsettos

    Emmys 2018: Special Events Yield New 'Apples to Apples Competition' Rules

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

  • Anthony Bourdain Dead

    Our Staff Picks: TV Shows to Watch the Week of June 18, 2018

    In a signal of advertisers’ increased interest in advanced forms of television advertising, Simulmedia, a company specializing in so-called “targeted” TV advertising, said Tuesday it had closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners, a new fund created by Dick Parsons and […]

More From Our Brands

Access exclusive content