BEIJING — 3net Studios, the production arm of Sony-Discovery-Imax joint venture 3net, expects Asia to form a major part of its biz in coming years as TV viewers on the continent embrace 3D technology in a big way.

“Asia will be a very substantial part of our business in the next several years,” 3net prexy Tom Cosgrove told Variety. “We expect Asia to be a really hot spot for 3D TV.”

He said consumers were keenly aware of the 3D technology and there weren’t the same barriers to things like the specialized glasses, said Cosgrove, who has just made a major trip to key markets in Asia. And these markets are very large, with significant investment.

“There is a big push there,” said Cosgrove. “We met a huge number of companies and people across the whole span of the 3D TV community. What we kept hearing especially in China and Korea was the desire for content. And that’s good news for us.”